A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its anti-malaria drug from $15.00 per dose to $750.00 per dose, a price increase of 5,000 percent. Following a public outcry, the CEO was forced to resign, the company was forced to retract the price hike, and the company's stock price sharply declined. Which of the following has the company incurred?     Internal administrative costs but not visible costs   Only visible and internal administrative costs   Visible and intangible costs   Internal administrative costs but not intangible costs   Only intangible costs

Understanding Business
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ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its anti-malaria drug from $15.00 per dose to $750.00 per dose, a price increase of 5,000 percent. Following a public outcry, the CEO was forced to resign, the company was forced to retract the price hike, and the company's stock price sharply declined. Which of the following has the company incurred?
 
 
Internal administrative costs but not visible costs
 
Only visible and internal administrative costs
 
Visible and intangible costs
 
Internal administrative costs but not intangible costs
 
Only intangible costs
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