A firm started advertising its product and this changed the product’s elasticity from -2 to -1.5. Using the formula ‍(P – MC)/P = 1/ |e| the firm should A. ‍raise price from $10 to $15 B. ‍reduce price from $15 to $10 C. ‍raise price from $7.50 to $10 D. ‍reduce price from $10 to $7.50

Managerial Economics: A Problem Solving Approach
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Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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‍A firm started advertising its product and this changed the product’s elasticity from -2 to -1.5.  Using the formula ‍(P – MC)/P = 1/ |e| the firm should

 

A.

‍raise price from $10 to $15

B.

‍reduce price from $15 to $10

C.

‍raise price from $7.50 to $10

D.

‍reduce price from $10 to $7.50

 Please show me how you got this answer. I got A.

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