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(a) Differentiate between production concept and product concept. Discuss why some companies operate under the concepts and provide examples of real company adopted the concepts.
(b) The vision statement of Open University Malaysia (OUM) is “to be the Leading Provider of Flexible Learning.' The assessment of current and future desired sales indicates that OUM has growth potential. Suggest three strategies on how OUM can bridge the gap in strategic planning.
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- Write about the following: 1. marketing plan for a company that sales a robot waiter. 2. Scale up strategy for a company that sales a robot waiter.1. The BCG matrix consists of four quadrants that enable the strategic decision-makers to plot the organization’s products or business units. Outline the BCG matrix. 2. With the use of examples differentiate between horizontal integration andvertical integration.What is the value proposition of sti when it is established? What is it's mission statement?
- Explain how you can design a new Strategic planning for your company (Your company is a new company in E-commerce.1) Provide background information on Bermudez Biscuit company ltd. 2) Provide Detailed information on the product 3) Provide detailed SWOT Analysis of the company (information on the productWhat does business intelligence (BI) do, and why are BI products so crucial?
- The management of Magic Vision would like to have an efficient supply chain for their high-end eyewear, but unfortunately, they are not satisfied with the performance of their marketing intermediaries in promoting the product. The company decided to sell its products only through its own efforts since its objective is to reach the target sales for the year. Do you think that the owner's decision is an effective strategy? If yes or no, justify your answer. Note: please don’t repeat answer, the 1st answer was not helpfulUsing concepts/terms from the book, Management by Bateman, Snell, and Konopaske, 7th edition. Situation: Consider the major decision of changing from a General Business major to a Marketing Major Discuss the following questions: What was the decision you had to make? How did you go about creating alternative solutions (possible outcomes)? What was the process you used and was it similar to the formal planning steps noted in the chapter? Did the outcome meet expectations? (as planned, better, worse, mixed) Would you change the process you if you had to do it again, regardless of the current outcome?What are the key components of a successful CRM strategy, and how do they contribute to business growth?