A corporate chain is defined as: a.)firm that owns and manages more than one store. b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts. c.)wholesaler-sponsored groups that work with "independent" retailers. d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units. e.)a firm that owns a single-store but operates through multiple franchisors.

A corporate chain is defined as: a.)firm that owns and manages more than one store. b.)retailer-sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts. c.)wholesaler-sponsored groups that work with "independent" retailers. d.)franchisors who develop good marketing strategies, and who carry out the strategy in their own units. e.)a firm that owns a single-store but operates through multiple franchisors.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 7DRQ

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