A company that wishes to internationalise need strong understanding of local as well as global business environment to survive. You are appointed as a CEO of Indian Electric Vehicle company that wish to enter European market. Discuss the viability of this move by considering the domestic and global business environment condition. Do you agree your companies will be globally successful, give support for your claim?

A company that wishes to internationalise need strong understanding of local as well as global business environment to survive. You are appointed as a CEO of Indian Electric Vehicle company that wish to enter European market. Discuss the viability of this move by considering the domestic and global business environment condition. Do you agree your companies will be globally successful, give support for your claim?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 2DYMP

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