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- Cool Beans is a locally owned coffee shop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner, is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $4.08 and has a margin of 74%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 8%. Currently, her customers average buying 2 specialty drinks per week. The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 550 students will come to Cool Beans for a free trial. Of those, she anticipates that 16% will become regular customers who will purchase…Imagine you are a manager of a snack food company. You need to decide whether you should manufacture a new mozzarella cheese curl or purchase it from another manufacturer and re-sell it to your customers. Consider the details below: You've already spent $150,000 on research and development costs to produce this new product in house. • Whether you manufacturer the cheese curl or buy from another manufacturer, you plan to support this new product with $75,000 in advertising and promotions. • If you decide to manufacturer the product, you would need to hire a line manager ($60,000 annual salary) Whether you manufacturer the cheese curl or buy from another manufacturer, you would still need to pay rent on the factory ($$72,000 annually) If you decide to manufacturer the product, raw materials and packaging would cost $0.50 per bag. • If you purchase or manufacture the product, you would need to pay a sales representative $0.05 per bag in sales commissions. If you purchased the product…Juan Fox’ has started her own company, Foxy Jeans, which manufactures imprinted jeans. Since he just begun this operation, he rents the equipment from a local printing shop when necessary. The cost of using the equipment is P3,000. The materials used in one jean cost P200, and he can sell it at 350. Requirements: Provide for a mathematical model that will show how to maximize the profit. IF Juan sells 100 jeans, what will his total revenues, total costs, and profit? How many jeans must Juan sell to have zero profit and zero loss (break-even)?
- Cool Beans is a locally owned coffeeshop that competes with two large coffee chains, PlanetEuro and Frothies. Alicia, the owner, is considering two different marketing promotions and thinks that CLV analysis will help her decide the best course of action. An average specialty coffee drink sells for $3.21 and has a margin of 74%. One promotion is providing loyalty cards to her regular customers that would give them one free specialty coffee drink after 10 regular purchases. Alicia estimates that this will increase the frequency of their purchases by 20%. Currently, her customers average buying 2 specialty drinks per week. The second promotion is targeted at new customers. She would offer a free specialty drink to incoming college freshmen by providing a coupon with their orientation packages. Because of her location near the college, she expects that 590 students will come to Cool Beans for a free trial. Of those, she anticipates that 17% will become regular customers who will purchase…Miss Zamzam Al Bulushi, an professional consultant has recently bought the new office. She went to the Emax Electronics to buy the Air Conditioner for her office. The Emax has wide range of AC’s but she selects LG extra cool model. The product was priced RO 350 and Emax was offering 10% discount on the selling price. During the conversation with sales person, Zamzam came to know that Emax had bought this AC from the manufacturer for RO 300. Finally she decided to buy the AC. What is markup and how it useful in deciding the price of the product? Discuss What is the Emax’s markup rate on cost and how much is the markup amount? What do you mean by discount and how discount is useful tool for the seller? How much amount Zamzam paid to buy the AC? If Emax’s rate of markup is 20% on cost, what would be the selling price of the AC?A few years ago, I decided to expand my coffee shop business and bought a coffee roaster. I created my own brand, America’s famous, and started selling vacuum-packed coffee in local supermarkets. It was a huge success! Sales of my vacuum-packed coffee skyrocket and soon become the item most sold in my company. To be honest, I have concentrated on sales and no other items in the income statement or balance sheet. A finance intern from Kean University prepared the Table below. I am a little embarrassed to confess that I don’t know what most of the ratios mean. However, I noticed that some of the ratios are below the industry median, and I am anxious. Should I be worried? Is my business on the edge of being broke? What can you say about the financial performance of The America’s famous Co? Do you have any suggestions? The America’s famous Co. Industry Median Current ratio 0.74 1.43 Quick ratio 0.39 0.35 Cash ratio 0.15 0.21 Total asset turnover 2.01 0.85 Inventory turnover…
- A few years ago, I decided to expand my coffee shop business and bought a coffee roaster. I created my own brand, America's famous, and started selling vacuum-packed coffee in local supermarkets. It was a huge success! Sales of my vacuum-packed coffee skyrocket and soon become the item most sold in my company. To be honest, I have concentrated on sales and no other items in the income statement or balance sheet. A finance intern from Kean University prepared the Table below. I am a little embarrassed to confess that I don't know what most of the ratios mean. However, I noticed that some of the ratios are below the industry median, and I am anxious. Should I be worried? Is my business on the edge of being broke? What can you say about the financial performance of The America's famous Co? Do you have any suggestions? Current ratio Quick ratio Cash ratio Total asset turnover Inventory turnover Receivables turnover Total debt ratio Debt-equity ratio Equity multiplier Times interest earned…Richard is the operating manager of Sheridan, a company that manufactures three different types of all-terrain vehicles: four- wheelers, personal watercraft, and snowmobiles. Naturally, Richard has the opportunity to test all of these products for quality- control purposes. At the end of the year, Richard needs to perform a profitability analysis for each product line to better evaluate the company's pricing strategy. He has a gut feeling that the company has room to increase selling prices in the snowmobile category, but he wants to see what the financials look like before he makes a case to the CEO. He has gathered the following information. The costs for the three support departments, Payroll, Maintenance, and IT, are allocated to the product lines according to number of employees, maintenance hours used, and IT hours used, respectively. Sales Four-Wheelers IT hours $1,132,000 Costs Number of employees Maintenance hours Personal Watercraft Payroll $94,000 2 100 150 $1,399,000…Premium Corporation believes that there is a market for a portable electronic toothbrush that can be easily carried by business travelers. Premium's market research department has surveyed the features and prices of electronic brushes currently on the market. Based on this research, Premium believes that $75 would be about the right price. At this price, marketing believes that about 78,000 new portable brushes can be sold over the product's life cycle. It will cost about $1,170,000 to design and develop the portable brush. Premium has a target profit of 25% of sales. Requirement 1. Determine the total and unit target cost to manufacture, sell, distribute, and service the portable brushes. Requirement 1. Determine the total and unit target cost to manufacture, sell, distribute, and service the portable brushes. Begin by computing the total target cost to manufacture, sell, distribute, and service the portable brushes, then compute the unit target cost to manufacture, sell, distribute,…
- Kowkeela has recently opened The Cooker Shop, a store that specializes in one type of cooker. Kowkeela has just received a degree in business and she is anxious to apply the principles she has learned to her business. In time, she hopes to open a chain of cooker shops. As a first step, she has prepared the following analysis for her new store:Sales price per cooker . . . . . . . . . . . $50Variable expenses per cooker. . . . . . $16Fixed expenses per year:- - - Building rental . . . . . . . . . . . . . . $12000- - - Equipment depreciation . . . . . . $5300- - - Selling . . . . . . . . . . . . . . . . . . . . . $15500- - - Administrative . . . . . . . . . . . . . . $17000 d. Refer to the original data, the number of cookers to be sold each year to break even is (f)Refer to the original data, Kowkeela now has two salespersons working in the store—one full time and one part time. It will cost her an additional $7700 per year to convert the part-time position to a full-time position.…After taking business classes, Jake, an avid dog-lover, decided to start selling unique pet supplies at trade shows. He has two products: Product 1: "Launch-it"- a tennis ball thrower that will sell for $11. Product 2: "Treat-time"- an automatic treat dispenser that releases a treat when the dog places his paw on the pedal. The treat dispenser will sell for $33. Costs: Jake has hired an employee to work the trade show booths. The work contract is $1,000 per month plus a commission equal to 12% of sales revenue. Jake will also spend $450 per month on trade-show entry fees. Jake is purchasing the products from a supplier in Mexico. Launch-its cost $2 each; Treat-times cost $7.5 each. Shipping and handling on the Launch-its will cost $2 each; Shipping and handling on the Treat-times, which are heavier, will cost $7 each. The shipping and handling costs will be paid by Jake, not the customer. Assume Jake expects to sell 220 Launch-its and 130 Treat-times…Alyssa Stuart is thinking of starting a store that specializes in handmade Viennese style bentwood chairs. Before opening her store, Alyssa is curious about how her profit, revenue, and variable costs will change depending on the amount she charges for the chairs. Alyssa would like you to perform the work required for this analysis and has given you the data. Here are a few things to consider while you perform your analysis: Current competitive prices for Viennese style bentwood chairs are between $225 and $275 a chair. Variable costs will be either $100 or $150 a chair depending on the types of material Alyssa chooses to use. Fixed costs are $10,000 a month. Create an Excel file containing the following information: Alyssa's chairs - Price One Alyssa's chairs - Price Two Chair Price $ 225 Chair Price $ 275 Variable Cost per chair $ 125 Variable Cost per chair $ 150 Fixed Cost $ 10,000 Fixed Cost $…