71. The element of the marketing mix demonstrated when a company places an ad in the Yellow Pages is __________. a) product b) price c) promotion d) place e) process 72. The element of the marketing mix demonstrated when an art gallery suggests a $2. 00 donation at the door is __________. a) product b) price c) promotion d) place e) production 73. To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door. This statement is most closely related to the __________ element of the marketing mix. a) product b) process c) price d) place e) promotion 74. The element of the marketing mix demonstrated when a newspaper carrier throws a paper on the front porch is __________. a) product b) price c) promotion d) place e) process 75. The ability to buy a soda from a vending machine demonstrates which element of the marketing mix? a) Product b) Price c) Promotion d) Place e) Process 76. With today’s cell phones, you can watch the news, shoot videos, check the internet, take pictures and, listen to music. Because of these new features, consumers may want to replace their existing phone with a new model or brand. This increase in demand is in part due to changes in ___________, an environmental force. a) the competitive landscape b) social forces c) technology d) regulations e) the economy 77. Forces that are largely beyond the control of the marketing department and its organization are called __________. a) the four Ps b) the marketing mix c) controllable factors d) environmental factors e) utilities 78. The five major environmental forces considered in marketing are __________. a) air, water, soil, mineral and, gas b) consumer, retailer, manufacturer organization and, society as a whole c) product, price, promotion, place and, process d) social, technological, economic, competitive and, regulatory e) natural resources, weather, social awareness, economic factors and, regulation 79. Which of the following statements about environmental forces is true? a) Environmental forces may restrict an organization’s opportunities b) Environmental forces may expand an organization’s opportunities c) Environmental forces are also called uncontrollable factors d) Environmental forces include social, economic, technological, competitive and, regulatory forces e) All of the above statements about environmental forces are true 80. Which of the following statements describes an environmental force? a) Tupperware has more than 200,000 independent contractor dealers who market its entire product line b) A car battery comes with a lifetime guarantee c) An automobile offers a $500. 00 rebate d) Several Asian countries have legislation requiring children under four to use car seats e) A major bottler offers a 10-cent refund on returnable bottles
71. The element of the marketing mix demonstrated when a
company places an ad in the Yellow Pages is __________.
a) product
b) price
c) promotion
d) place
e) process
72. The element of the marketing mix demonstrated when an
art gallery suggests a $2. 00 donation at the door is __________.
a) product
b) price
c) promotion
d) place
e) production
73. To attend the winter concert presented by the community
chorus, every person had to donate one unwrapped toy at the concert hall door.
This statement is most closely related to the __________ element of the
marketing mix.
a) product
b) process
c) price
d) place
e) promotion
74. The element of the marketing mix demonstrated when a
newspaper carrier throws a paper on the front porch is __________.
a) product
b) price
c) promotion
d) place
e) process
75. The ability to buy a soda from a vending machine
demonstrates which element of the marketing mix?
a) Product
b) Price
c) Promotion
d) Place
e) Process
76. With today’s cell phones, you can watch the news, shoot videos,
check the internet, take pictures and, listen to music. Because of these new
features, consumers may want to replace their existing phone with a new model
or brand. This increase in demand is in part due to changes in ___________, an
environmental force.
a) the competitive landscape
b) social forces
c) technology
d) regulations
e) the economy
77. Forces that are largely beyond the control of the
marketing department and its organization are called __________.
a) the four Ps
b) the marketing mix
c) controllable factors
d) environmental factors
e) utilities
78. The five major environmental forces considered in
marketing are __________.
a) air, water, soil, mineral and, gas
b) consumer, retailer, manufacturer organization and,
society as a whole
c) product, price, promotion, place and, process
d) social, technological, economic, competitive and,
regulatory
e) natural resources, weather, social awareness, economic
factors and, regulation
79. Which of the following statements about environmental
forces is true?
a) Environmental forces may restrict an organization’s
opportunities
b) Environmental forces may expand an organization’s
opportunities
c) Environmental forces are also called uncontrollable
factors
d) Environmental forces include social, economic,
technological, competitive and, regulatory forces
e) All of the above statements about environmental forces
are true
80. Which of the following statements describes an
environmental force?
a) Tupperware has more than 200,000 independent contractor
dealers who market its entire product line
b) A car battery comes with a lifetime guarantee
c) An automobile offers a $500. 00 rebate
d) Several Asian countries have legislation requiring children under
four to use car seats
e) A major bottler offers a 10-cent refund on returnable
bottles
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