6. Indifference curves and utility maximization Kevin is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and making a flyer in color costs $0.10. Kevin budgets $20.00 for making flyers each month. The following graph shows three of Kevin's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Kevin's budget constraint. Then, place the black point (plus symbol) on the graph to indicate Kevin's optimal consumption choice given that budget constraint. BLACK-AND-WHITE FLYERS 1000 900 800 700 600 500 400 300 200 100 0 0 25 50 75 100 125 150 175 200 225 250 COLOR FLYERS Budget Constraint + Optimum ? At the optimum that you indicated on the graph, Kevin's marginal rate of substitution is equal to in black and white per flyer in color.

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6. Indifference curves and utility maximization
Kevin is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and
making a flyer in color costs $0.10. Kevin budgets $20.00 for making flyers each month.
The following graph shows three of Kevin's indifference curves for the number of black-and-white and color flyers that he makes.
Use the green line (triangle symbol) to plot Kevin's budget constraint. Then, place the black point (plus symbol) on the graph to indicate Kevin's
optimal consumption choice given that budget constraint.
BLACK-AND-WHITE FLYERS
1000
900
800
700
600
500
400
300
200
100
0
0
25 50
75
100 125 150 175 200 225 250
COLOR FLYERS
Budget Constraint
+
Optimum
?
At the optimum that you indicated on the graph, Kevin's marginal rate of substitution is equal to
in black and white per flyer in color.
Transcribed Image Text:6. Indifference curves and utility maximization Kevin is in a band and likes to advertise upcoming shows using flyers he posts around the city. Making one black-and-white flyer costs $0.02, and making a flyer in color costs $0.10. Kevin budgets $20.00 for making flyers each month. The following graph shows three of Kevin's indifference curves for the number of black-and-white and color flyers that he makes. Use the green line (triangle symbol) to plot Kevin's budget constraint. Then, place the black point (plus symbol) on the graph to indicate Kevin's optimal consumption choice given that budget constraint. BLACK-AND-WHITE FLYERS 1000 900 800 700 600 500 400 300 200 100 0 0 25 50 75 100 125 150 175 200 225 250 COLOR FLYERS Budget Constraint + Optimum ? At the optimum that you indicated on the graph, Kevin's marginal rate of substitution is equal to in black and white per flyer in color.
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