6 10 points Kresge Lodging has an elite program for its card members. There are three levels, based on total nights stayed: Diamond (50 nights or more); Platinum (25 nights or more); and Base (fewer than 25 nights). In order to facilitate reservations and answer customer questions, Kresge Lodging provides access to special customer service representatives, who work exclusively with the designated level (Diamond, and so on). Customer representatives receive salaries plus bonuses of 5 percent of customer gross margin. The company provides various perquisites (free nights, upgrades, and so on) to its members, with 75 percent of the cost of the perquisites used for the benefit of Diamond members, 20 percent for Platinum members, and 5 percent for Base members. Customer Costs Number of members eBook Average customer representative salary Number of representatives Perquisite costs Average annual gross margin per customer Total 152,000 28 Diamond 18,600 $ 76,000 15 Platinum 51,000 $ 50,600 Base 82,400 $ 40,400 5 $ 6,120,000 $ 1,200 $ 400 $ 200 Print References The gross margin received by Kresge is the amount received from the participating hotels for a customer's stay. Required: a. What is the excess of gross margin over customer costs for each category of customer? b. Which customers are more profitable? Complete this question by entering your answers in the tabs below. Required A Required B What is the excess of gross margin over customer costs for each category of customer? Total gross margin Customer representative salaries Customer representative bonuses Perquisite costs Net profit Diamond Platinum < Required A Required B > Base
6 10 points Kresge Lodging has an elite program for its card members. There are three levels, based on total nights stayed: Diamond (50 nights or more); Platinum (25 nights or more); and Base (fewer than 25 nights). In order to facilitate reservations and answer customer questions, Kresge Lodging provides access to special customer service representatives, who work exclusively with the designated level (Diamond, and so on). Customer representatives receive salaries plus bonuses of 5 percent of customer gross margin. The company provides various perquisites (free nights, upgrades, and so on) to its members, with 75 percent of the cost of the perquisites used for the benefit of Diamond members, 20 percent for Platinum members, and 5 percent for Base members. Customer Costs Number of members eBook Average customer representative salary Number of representatives Perquisite costs Average annual gross margin per customer Total 152,000 28 Diamond 18,600 $ 76,000 15 Platinum 51,000 $ 50,600 Base 82,400 $ 40,400 5 $ 6,120,000 $ 1,200 $ 400 $ 200 Print References The gross margin received by Kresge is the amount received from the participating hotels for a customer's stay. Required: a. What is the excess of gross margin over customer costs for each category of customer? b. Which customers are more profitable? Complete this question by entering your answers in the tabs below. Required A Required B What is the excess of gross margin over customer costs for each category of customer? Total gross margin Customer representative salaries Customer representative bonuses Perquisite costs Net profit Diamond Platinum < Required A Required B > Base
Chapter1: Financial Statements And Business Decisions
Section: Chapter Questions
Problem 1Q
Related questions
Question
HELP ASAP ^
Transcribed Image Text:6
10
points
Kresge Lodging has an elite program for its card members. There are three levels, based on total nights stayed: Diamond (50 nights or
more); Platinum (25 nights or more); and Base (fewer than 25 nights). In order to facilitate reservations and answer customer questions,
Kresge Lodging provides access to special customer service representatives, who work exclusively with the designated level
(Diamond, and so on). Customer representatives receive salaries plus bonuses of 5 percent of customer gross margin. The company
provides various perquisites (free nights, upgrades, and so on) to its members, with 75 percent of the cost of the perquisites used for
the benefit of Diamond members, 20 percent for Platinum members, and 5 percent for Base members.
Customer Costs
Number of members
eBook
Average customer representative salary
Number of representatives
Perquisite costs
Average annual gross margin per customer
Total
152,000
28
Diamond
18,600
$ 76,000
15
Platinum
51,000
$ 50,600
Base
82,400
$ 40,400
5
$ 6,120,000
$ 1,200
$ 400
$ 200
Print
References
The gross margin received by Kresge is the amount received from the participating hotels for a customer's stay.
Required:
a. What is the excess of gross margin over customer costs for each category of customer?
b. Which customers are more profitable?
Complete this question by entering your answers in the tabs below.
Required A Required B
What is the excess of gross margin over customer costs for each category of customer?
Total gross margin
Customer representative salaries
Customer representative bonuses
Perquisite costs
Net profit
Diamond
Platinum
< Required A
Required B >
Base
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