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- Should cost be a factor in Carmex’s prices? Whatdo you think is a reasonable markup for Carmexand for its retailers?What types of retailers offer pricing objectives that are a good fit for ourbrand?A consumer purchases a flat iron to straighten her hairfor $150 from a salon at which she gets her hair cut.If the salon’s markup is 40 percent and the wholesaler’smarkup is 15 percent, both based on their sellingprices, for what price does the manufacturer sell theproduct to the wholesaler? (AACSB: Written and OralCommunication; Analytical Thinking)
- Your management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.How can a store use association rules? Offer two suggestions each for a) bundling products and b) promotion/pricing. Include the rationale for your suggestions.what is product policy, price policy, communication, and distribution. detailed answer ı need
- • What is the role of price in an organization's marketing plan? 1. Profit 2. Sales 3. Market share 4. Survival 5. Social ResponsibilityShould cost be a factor in Carmex's prices? What do you think is a reasonable markup for Cannex and for its retailers?Why would retailers risk violating any of the legal issues discussed in this chapter, such as predatory pricing, price fixing, deceptive pricing, bait and switch, or discriminatory pricing? Explain your respond.
- Imagine that you are the newly hired brand manager for a T-shirt company whose new line is about to come out. Because of a major fashion magazine’s very positive review of the line, the company wants to reposition the brand as a premium youth (teens & young adults) brand. Your boss asks what price you should charge for the new T-shirt line. The current line, considered mid-range retail, is priced at $20. • Describe what method would you use? Why? • What do you think is the right price? How did you arrive at that? You are welcome to do some online research. Thank you for helping me!What factors might explains why various retailers can still charge different different price for the Sam products over the internet, despite that it resembles perfect marketExplain about a retail audit of your product (Kellogg's Frosted Flakes) and at least 4 competitive products currently available at retail including manufacturer/brand, product, retail price, features/benefits.