36.is defined as items used to support production, supporting activities, and customer service.a. Inspectionb. Inventoryc. Offshoringd. Promotion37. Which of the following is not a member of the buying center that makes a business buying decision?a. deciderb. financial managerc. gatekeeperd. user38. A(n)loan is a loan in which no assets of the firm need to be pledged as collateral.a. interest-freeb. no-collateralc. securedd. unsecured39. This characteristic of services means that services are difficult to standardize.a. heterogeneityb. inseparabilityc. intangibilityd. perishability40. Quality is defined as:a. the characteristics of a product or service that bear on its ability to satisfy stated or implied needs.b. the use of inspection to keep poorly produced products from getting to the market.c. the use of publicity and information to influence the feelings, opinions or beliefs about a company andits products or services.d. what the customer is willing to give up to get the desired benefits.41. Which of the following is the final step in the consumer decision process?a. Evaluation of alternativesb. Information searchc. Problem recognitiond. None of these is the final step in the consumer decision process.budget to bring all the information from the other budgets together42. A company develops a(n)and serve as a financial plan for the firm over a given planning horizon.a. сapitalb. cash flowc. masterd. operating43. Products like Kirkland mixed nuts and Sam's Choice bottled water are only available at Costco and Sam'sClub, respectively. These products are examples of_a. generic productsb. manufacturer's brandsc. private label brandsd. product lines

It is important for companies to take care of their stock. The items must be available, so that the…

Answered: 36. is defined as items used a.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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/quiz/review.php?attempt=219921&cmid3D155390 Because orders in organizational buying are typically much larger than in consumer buying, buyers must often when the order is above a specific amount, such as $5,000. Select one: a. forgo the purchase because senior management is unlikely to approve it b. create separate orders in amounts less than a certain threshold c. pay estimated sales taxes in advance d. get competitive bids from at least three prospective suppliers e. move up the time required to execute a purchase agreement Your answer is incorrec 12 The study of similarities and differences among consumers in two or more nations or
Which of the following statements BEST describes the purpose of a Deability income policy? A It is used to pay for hospital, medical, and surgical expenses if a senous disability occurs. It is designed to supplement Medicare Part A benefits It is used to pay for an insured's normal living expenses if the insured becomes disabled It is designed to supplement Workers' Compensation benefits B D.
V Recording Which of the following statements is CORRECT about the Life and Health Insurance Guaranty A O A. It guarantees that anyone can buy life and health insurance. O B. It is funded by insurance companies through assessments. It guarantees that premiums will not be increased. It is limited to guarantees or policies of $1,000,000 or more. O C. O D. Cbat
A. Sellers grant credit to customers: a. During periods of high interest rates to reduce the overall cost of capital (WACC) and to increase return on assets b. When granting credit is a low-cost addition to the value proposition relative to other alternatives c. When the seller does not want new customers d. When the seller wants to increase its marketing costs B. Which from the following list is NOT a primary cost of granting credit to customers: a. The cost of managing credit and credit collections b. Some customers will not pay c. The cost of carrying the receivables d. Advertising costs C. Matching the credit period to the buyer’s cash cycle time makes purchasing from the seller: a. Less attractive for the buyer b. Increases the elasticity of buyer demand c. Does not impact attractiveness for the buyer d. More attractive for the buyer
21) Which of the following is not popular in the present business scenario? a. Balance sheet b. None of the options c. Statement of changes in Equity d. Income Statement
TRUE or FALSE: Write T if the statement is correct; and F if the statement is false on the space provided before each number: _1. Negotiation with retailers is a pull promotional strategy where retailers are persuaded to sell a product to the end consumer. _2. Marketing control involves outlining the action plan of the company. _3. Distribution channels determine where and when the product will be available to customers and end consumers. _4. Survival pricing becomes the main pricing objective of companies when they are in deep competition with others. 5. Brand awareness is considered in establishing performance standards while product feature recall is not. _6. Failure to meet demand is indicated by insufficient supply of the product and inability to deliver a service. _7. Once a plan is implemented, it is also necessary to monitor if the objectives of the company have been met.
10 Examine the following options which explain the objective of financial statements? a. They assist stakeholders to know operating performance, financial position, and cash flows of the entity b. They are useful in fixation of the price of the products c. They are prepared by using different methods for ascertainment of cost. d. They are prepared by using different techniques for control of cost. Clear my choice ◀︎ Announcements
Which of the following is least likely a violation of Standard VI(B), Priority of Transactions? A Portfolio Manager: A) trades for her own account before her firm announces a change in a recommendation. B) trades for her son's trust account, which is not a firm account, on the day after her firm changes its buy/sell recommendation. C) takes a position for her own outside account in a stock one week after she published a buy recommendation for the stock.
26. Customer loyalty is an important method of:A. creating new products.B. promoting efficiency.C. sustaining an advantage over competitors.D. promotional pricing strategies.E. all of the above. 27. Whenever Harry goes down on Bay Street to havesomething to drink, he goes to Luther’s Pharmacy. There are many other“watering holes” on Bay Street but Harry will only go to them ifLuther’s is closed. Luther’s has achieved __________________ from Harry.A. customer loyaltyB. strategic acceptanceC. relative market shareD. value-based penetrationE. operational excellence 28. Banks have begun offering special accountsdesigned to attract junior high school children. These kids save in very smallamounts creating more work than the account is probably worth to the bank butbankers know consumers are creatures of habit and young people they service nowwill likely become adult customers. These banks recognize:A. operational excellence as a macro strategy.B. the life-time value of customers.C. product…
87 In connection with a varlable-rate application, a lender must provide which of the following documents? A) An initial escrow statement B) A variable-rate periodic statement disclosure C) A list of Federal Housing Administration (FHA) home equity conversion mortgage counselors D) A booklet entitled "Consumer Handbook on Adjustable-Rate Mortgages"
8.The ____ approach to determining a company's worth involves the cost to recreate the operating assets of the business. A. Liability-based B. Asset-based C. Market D. Income 9. Adding intermediaries to the distribution channel usually increases the cost to the consumer A. TRUE B. FALSE
Assume Mercy Hospital uses accrual accounting. Which of the following statements is(are) most correct? A. Supplies expense is recognized when medical supplies are delivered to the hospital by the vendor. B. Patient service revenue is recognized when payment is received by the hospital from a patient’s third-party payer. C. Salaries expense is recognized when payroll checks are written. D. Patient service revenue is recognized when healthcare services are provided.

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36. is defined as items used a. Inspection b. Inventory c. Offshoring d. Promotion