2. You have developed a self-study certification system for those who need credit hours for recertification by your state's social welfare office. The system operates at virtually no cost, i.e., there is no marginal cost. A marketing research team has assembled the following sale information: Online Self Study Certifications for Social Work License Certification in Online Counseling Segment 1 Segment 2 Segment 3 Segment 4 Customers 1000 1000 1000 1000 $190 $150 $95 $35 TR Counseling Certification as a Group Home Counselor TR Group Home $70 $90 $160 $195 Bundle $260 $240 $255 $230 TR Bundle

ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN:9780190931919
Author:NEWNAN
Publisher:NEWNAN
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
icon
Related questions
Question

In reference to the chart, complete the calculations for Total Revenue by determining how many customers will 
purchase at each of the segment prices.

The image presents a scenario for a self-study certification system aimed at individuals who need credit hours for recertification by a state's social welfare office. The system incurs no marginal cost. The information provided includes segmented customer data, price points for different certifications, and bundled pricing. 

### Table: Online Self Study Certifications for Social Work License

**Columns:**
- **Customers:** Number of customers per segment (1000 in each segment).
- **Certification in Online Counseling:** Pricing for TR Counseling certification.
- **Certification as a Group Home Counselor:** Pricing for TR Group Home certification.
- **Bundle:** Combined pricing for both certifications (TR Bundle).

**Data:**

- **Segment 1:**
  - TR Counseling: $190
  - TR Group Home: $70
  - TR Bundle: $260

- **Segment 2:**
  - TR Counseling: $150
  - TR Group Home: $90
  - TR Bundle: $240

- **Segment 3:**
  - TR Counseling: $95
  - TR Group Home: $160
  - TR Bundle: $255

- **Segment 4:**
  - TR Counseling: $35
  - TR Group Home: $195
  - TR Bundle: $230

### Analysis:
- Different segments show varying willingness to pay for each type of certification and bundle, highlighting diverse market preferences.
- Bundling options offer a comparative savings insight if customers desired both certifications.

This table provides a clear view of strategic pricing decisions targeted at specific customer segments.
Transcribed Image Text:The image presents a scenario for a self-study certification system aimed at individuals who need credit hours for recertification by a state's social welfare office. The system incurs no marginal cost. The information provided includes segmented customer data, price points for different certifications, and bundled pricing. ### Table: Online Self Study Certifications for Social Work License **Columns:** - **Customers:** Number of customers per segment (1000 in each segment). - **Certification in Online Counseling:** Pricing for TR Counseling certification. - **Certification as a Group Home Counselor:** Pricing for TR Group Home certification. - **Bundle:** Combined pricing for both certifications (TR Bundle). **Data:** - **Segment 1:** - TR Counseling: $190 - TR Group Home: $70 - TR Bundle: $260 - **Segment 2:** - TR Counseling: $150 - TR Group Home: $90 - TR Bundle: $240 - **Segment 3:** - TR Counseling: $95 - TR Group Home: $160 - TR Bundle: $255 - **Segment 4:** - TR Counseling: $35 - TR Group Home: $195 - TR Bundle: $230 ### Analysis: - Different segments show varying willingness to pay for each type of certification and bundle, highlighting diverse market preferences. - Bundling options offer a comparative savings insight if customers desired both certifications. This table provides a clear view of strategic pricing decisions targeted at specific customer segments.
Expert Solution
steps

Step by step

Solved in 3 steps with 1 images

Blurred answer
Knowledge Booster
Asymmetric Information
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, economics and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
Economics
ISBN:
9780190931919
Author:
NEWNAN
Publisher:
Oxford University Press
Principles of Economics (12th Edition)
Principles of Economics (12th Edition)
Economics
ISBN:
9780134078779
Author:
Karl E. Case, Ray C. Fair, Sharon E. Oster
Publisher:
PEARSON
Engineering Economy (17th Edition)
Engineering Economy (17th Edition)
Economics
ISBN:
9780134870069
Author:
William G. Sullivan, Elin M. Wicks, C. Patrick Koelling
Publisher:
PEARSON
Principles of Economics (MindTap Course List)
Principles of Economics (MindTap Course List)
Economics
ISBN:
9781305585126
Author:
N. Gregory Mankiw
Publisher:
Cengage Learning
Managerial Economics: A Problem Solving Approach
Managerial Economics: A Problem Solving Approach
Economics
ISBN:
9781337106665
Author:
Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:
Cengage Learning
Managerial Economics & Business Strategy (Mcgraw-…
Managerial Economics & Business Strategy (Mcgraw-…
Economics
ISBN:
9781259290619
Author:
Michael Baye, Jeff Prince
Publisher:
McGraw-Hill Education