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- 3- Identify the retail ownership which is flexible and can react quickly to market changes. a. Franchising b. None of the options c. Independent single store d. Corporate retail chainComment on this statement: “The only distinctionamong merchant wholesalers and agents and bro-kers is that merchant wholesalers take title to theproducts they sell.”You have a number of customers who contact you rogularly to raquect ropeat trannactions. Today you are acaisting one of these customers with a routine matter when they mention an interest in a particular new product. They ask you for pomo specific information about this product before they peak to a speialist. You were not expecting to be askad about this product and you do not know all of the latest information as you were on leave wheri this was cornmunicated to your team. You know that the acope of what they are asking is beyond your remit and you have very limited knowledge in thils area compared to some of your collaagues. You do not want to lose credibilty by providing incorrect inforTnation about the client's query Moct Effective Effective Least Discuss what you can within the limits of your knowledgo and stear the conversation back to the original matter as you are conscious about maintaining credibility with this regular customer. Be open about your limited knowledoe and remit…
- How does WhyFarm by Alpha Sennon make revenue to continue functioning? How many sources are there and what are their advantages and disadvantages?Distinguish between cobranding andcomarketing.1. Why is strategic planning so important in retailing today? Should a retailer, even a small retailer, always have a strategy to change the rules of the game as it is currently being played? Why? 2. How do the retail firm's mission statement and its stated goals and objectives relate to the retailer's development of competitive strategy? 3. Many people have either strong favorable or unfavorable opinions of retailers in their community. Suppose you were asked to advise one of the retail businesses near your home, your place of work, or college, what suggestions would you make for it to differentiate itself? 4. Can a mission statement be too narrow in scope? Can it be too broad in scope? Explain your answers. 5. Choose any two supermarkets operating in your community. Compare and contrast their retail mix as they seek to satisfy the needs of their target market given their present location. What changes would you suggest to the management of these retailers as they develop…
- 2. What are the brands the mobily company own?. What is field selling?Critical Thinking In general, professional selling has evolved from hard selling to relationship selling. Do some organizations still use the hard-sell style? If so, explain. What do you think the future holds for these organizations? Will the hard sell continue to succeed; that is, are there instances in which transactional selling is still appropriate? If so, when?
- there are 5 definitions , definitions briefly subject:Sales Management 1.Effectiveness 2.Prospect 3.FAB selling technique 4.Selling 5. CloseAnalyse six (6) most practical personal selling skills of a salesperson, required in successful Key Account Management KAM?What is the best marketing plan for a retail company that is losing busines share and nd wants to regain this loss and position in the marketplace?