2/ List and discuss the major bases for segmenting consumer and business markets. (Market segmentation). P. 213

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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2/List and discuss the major bases for segmenting consumer and business markets.
(Market segmentation). P. 213
Transcribed Image Text:2/List and discuss the major bases for segmenting consumer and business markets. (Market segmentation). P. 213
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