17- Which of the steps below are included in gaining a competitive advantage process? i. Identify and classify resources in terms of strengths and weaknesses ii. Combine the firm's strengths into specific capabilities and core competencies iii. Appraise profit potential- Are there any distinctive competencies? iv. Select the strategy that best exploits the firm's capabilities and competencies relative to external opportunities v. Identify resource gaps and invest in upgrading weaknesses a) I, II, III b) II, II 01385 II, V All of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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17 - Which of the steps below are included in gaining a competitive advantage process?
i. Identify and classify resources in terms of strengths and weaknesses
ii. Combine the firm's strengths into specific capabilities and core competencies
iii. Appraise profit potential- Are there any distinctive competencies?
iv. Select the strategy that best exploits the firm's capabilities and competencies relative to external opportunities
v. Identify resource gaps and invest in upgrading weaknesses
a) O I, II, II
138
b) O II, II
c) O III, V
d) O All of the above
Transcribed Image Text:17 - Which of the steps below are included in gaining a competitive advantage process? i. Identify and classify resources in terms of strengths and weaknesses ii. Combine the firm's strengths into specific capabilities and core competencies iii. Appraise profit potential- Are there any distinctive competencies? iv. Select the strategy that best exploits the firm's capabilities and competencies relative to external opportunities v. Identify resource gaps and invest in upgrading weaknesses a) O I, II, II 138 b) O II, II c) O III, V d) O All of the above
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