16. Logos must be carefully researched to ensure that they are cross-culturally effective, and, most importantly, inoffensive.

Business/Professional Ethics Directors/Executives/Acct
8th Edition
ISBN:9781337485913
Author:BROOKS
Publisher:BROOKS
Chapter1: Ethics Expectations
Section: Chapter Questions
Problem 12.9EC
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16. Logos must be carefully researched to ensure that they are cross-culturally effective,
and, most importantly, inoffensive.
17. If a customer were more inclined to pick up a Cadbury chocolater than a generic one.
Transcribed Image Text:16. Logos must be carefully researched to ensure that they are cross-culturally effective, and, most importantly, inoffensive. 17. If a customer were more inclined to pick up a Cadbury chocolater than a generic one.
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