14. Consider for a moment McDonald's fast-food restaurants and think about what their brand promise might be. Which of the following ideas are part of the McDonald's brand? (Select all that apply.) Group of answer choices Superb cuisine that's healthy and great for you. Always the same food no matter where you are in America (and often the world). The best in local cuisine — delivered fast — no matter where you are in America. When traveling, McDonald's are located near the interstate with playstructures to give your kids (and yourself) a break from driving.

14. Consider for a moment McDonald's fast-food restaurants and think about what their brand promise might be. Which of the following ideas are part of the McDonald's brand? (Select all that apply.) Group of answer choices Superb cuisine that's healthy and great for you. Always the same food no matter where you are in America (and often the world). The best in local cuisine — delivered fast — no matter where you are in America. When traveling, McDonald's are located near the interstate with playstructures to give your kids (and yourself) a break from driving.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter12: Developing And Managing Products

Section12.2: Quesalupa! Crunchy And All That Cheese From Taco Bell

Problem 3C

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