1. Why and how do businesses segment their markets? Identify a product where you believe your own demographic is targeted as a primary customer.

Exploring Economics
8th Edition
ISBN:9781544336329
Author:Robert L. Sexton
Publisher:Robert L. Sexton
Chapter14: Monopolistic Competition And Product Differentiation
Section: Chapter Questions
Problem 15P
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1. Why and how do businesses segment their
markets? Identify a product where you believe your
own demographic is targeted as a primary
customer.
2. How might the marketing strategy be different
for a hotel targeting a business traveler versus
family holiday travelers?
Transcribed Image Text:1. Why and how do businesses segment their markets? Identify a product where you believe your own demographic is targeted as a primary customer. 2. How might the marketing strategy be different for a hotel targeting a business traveler versus family holiday travelers?
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