1. VRIN framework and what it comprises -
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- . bbriefly discuss.. What role does a product manager play in identifying market opportunities and conducting market research?Why should we buy Alexa Echo Devise?Divide the following list of topics among you, team and ask each person to be responsible for developing a set of questions to ask duting the intervievv to learn about the company's p,ogram: • What customer segments the company targets. • How it determines customer needs and wants. • What products it offers, including features, benefits, and goals for custome, satisfaction. • What it's pricing strategies are. • How it uses inte,active content to engage customers. • How it distributes products and whether it has encountered any problems. • How ii determines whether the needs and wants of customers are being met • Explain what marketers mean by the "societal mar- keting concept• and ·sustainability' and ask if these are areas of concern to the organization. If so, how do they address them in their organization's actillities? If no1. ask if they have any plans to move in this direction in the future and, if so, how
- What 2 current trends/issues should every company subscribe to? Why? Please explain.3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementList and explain all the activities the companyneeds to perform to create and deliver valuethrough its products and services to itscustomers of bkash.
- What are some advantages of Walmart purchasing established web businesses? (Explain a minimum 2 advantages)Let's explore further by answering this activity. Use another sheet of paper for yourosver.1. Among the identified Ps of marketing, which do you think are the three mostappropriate marketing mix in a sari-sari store business, and why? Justify your answerby citing examples.Business Name : ADIDAS X PARLEY. 1. Positioning? 2. Value driven marketing strategy? 3. Value proposition statement? 4. Propose model & framework ?
- Consider the Scenario below: A national property/casualty insurer distributes its personal and small commercial productsthrough independent agents. A study was conducted as a part of reevaluation of its strategies,designed to determine:• Whether its market share might be increased by direct marketing to some households.• Whether doing so would conflict with agent activities.• Marketing themes and product features that could be used to differentiate it indifferent market segments.• The potential profitability of different segments.Attitudinal, behavioral, and demographic data were gathered using a mail panel survey of2000 U.S. households that own auto insurance. Geodemographic and credit informationsupplemented the survey responses.Segments Identified: The study identified five segments, each making up 17% to 22% of themarket.• "Non-Traditionals" were most interested in using the Internet and/or buying insuranceat work.• Direct Buyers were more interested than others were in buying via…Please assist in writing an executive summary for Engie SA. A company in South Africa. Clearly state the main elements of the marketing plan. 15 years + presence in RSA First and largest IPP in RSA with more than 1,6 GW in operation 300+ professionals Developed, built and operate the first H2 plant in Africa at Mogalakwena mine Founding member of the Hydrogen valley initiative with Anglo American and the Department of Science and Technology. Operational and Safety excellence across all sites. Growth Market for ENGIE Currently ENGIE adopts a decentralized model for its operations. Each asset has an SPV and an O&M company. Each with its own employees. The COO: ENGIE South Africa has oversight.For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…