Q: . Proposed and justify 4 strategies that Tropical Leisure can implement in the short-term to profita...
A: STRATEGY 1: Cost Leadership The lowest cost of operation in the industry A result of company effici...
Q: What is Google's philosophy about advertising? How can less advertising be preferred to more adverti...
A: Advertising is the part of promotion mix that incorporates different messages and appeals in the con...
Q: Describe what interactive marketing is and how it creates customer value, customer relat ionships, a...
A: Marketing is to create an exchange with consumers for the value. The company try to build as many cu...
Q: Helene is the Marketing VP for The Ultimate Shoe Company. The Company wants to expand sales in the w...
A: If the company wants to expand sales in the women's occupational footwear market then definitely it ...
Q: What is the importance of market environment in a business?
A: The marketing environment of a business comprises of the internal and external factors that are in c...
Q: Please give any products that can make something new for the uniqueness itself
A: Marketing is the process through which the organisation identifies the needs and wants of the custom...
Q: What are environmental forces?
A: Business structure is introduced for giving market and customers their desired needs. The activities...
Q: A furniture manufacturer is currently using manufacturer's representatives to sell its line of livin...
A: Sales strategy is created by a company to achieve its marketing goals. Personal sales is a method wh...
Q: If a market segment that is more price-sensitive and also is more willing than other segments to pur...
A: An organization uses many sales promotions and pricing tactics to attract and retain the prospective...
Q: To what extent, if any, are marketersresponsible for injurious consumptioninvolving their products?
A: Ethics are the principles with which the person can differentiate between good and evil. It helps to...
Q: Describe one or two lessons from Lockheed Martin's Skunk Works that can be applied to implementing m...
A: Lockheed was an aircraft company. It was known as Lockheed aircraft corporation. There was a secret ...
Q: Show a description of a "Kellogg's Frosted Flakes", a retail comparison of the product and at least ...
A: Demographic segmentation separates the market into smaller segments based on demographic parameters ...
Q: Uberya Towing Services repair vehicles that break down at an average 8 vehicles per day. The mechani...
A: Given Average no. Of vehicles that breakdown on a daily basis= 8Average no. Of vehicles, a mechanic ...
Q: How can joining a trade fair help my Start-up business get direct feedback on my products?
A: A trade fair is an event when companies from the same industry display their products and services t...
Q: What are some examples of philanthropic responsibility?
A: Philanthropic responsibility is a type of corporate social responsibilities (CSR). Companies engage ...
Q: How would you define the product thatthe Hard Rock Cafe provides? Whatneeds does it meet?
A: Some of the needs and wants of the customers may be satisfied by the products and services available...
Q: Define cross-channel consumers and the role of multichannel marketing in reaching these consumers.
A: Distribution channel as name describes is involved is distributing goods and services across differe...
Q: Develop a chart to highlight the role of each of the four main elements of the retailing mix across ...
A: The marketing mix is comprised of 4 variables: product, price, place, promotion. These four P's are ...
Q: What is personal selling?
A: Selling and Marketing are two business functions that are related to market and customers. The custo...
Q: Define what "Proactive Market Selection" means? List in bullet points five economic indicators impor...
A: Proactive market shaping strategies are the strategies which are used by companies for influencing c...
Q: Explain the following: a) What role does strategic management play in marketing? b) What are the fou...
A: "Since you have asked multiple questions so we will solve the first question for you. If you want an...
Q: Describe an organization's marketing department and the role of a product manager.
A: The management of business is the critical job that decides the direction and success of the busines...
Q: Why countries choose to enter into Free Trade Agreements such as the U.S. Mexico Canada Agreement, o...
A: Free Trade Agreement - Free trade agreements are signed by two or more countries who seek to formali...
Q: Would you characterize the Jamisons purchase decision process as routine problem solving, or extende...
A: The customers buying decisions discuss the stages that customers experience while making any purchas...
Q: What do you recommend be done when an error is found in apack as it is opened for an operation?
A: Packaging of products is done for several objectives among which protection of product is the most s...
Q: what is the amgen company and their focus
A: Amgen was founded in the year 1980 . It was founded as Applied Molecular Genetics. It is pioneer in ...
Q: Using the case study, explain how competitive factors are likely to impact on Tropical Leisure’s bus...
A: * The Tropical Leisure is going to face some serious competitive challenges in upcoming years due to...
Q: Explain the use of marketing ROI, metrics, and dashboards in evaluating marketing programs.
A: Marketing programs defines different marketing campaigns and activities initiated by the business. T...
Q: Why do you think the study of Retail Management is important?
A: Before we jot down the importance of retail management in terms of sales and marketing, let us defin...
Q: How does advertising effect brand management and development? If building brand loyalty is one goal,...
A: Advertising Advertising is defined as any paid form of non-personal presentation and promotion of id...
Q: What are the four basic practice "that really work" that characterize industry-leading firms?
A: In order to become a market leader, a business should keep its focus on making the best and unique p...
Q: outline at least 4 (four) differences between domestic marketing and international marketing activit...
A: The difference between domestic marketing and international marketing are discussed as follows-
Q: What is marketing strategy?
A: The User is the end-consumer of the product who uses or consumes the product while the customer is t...
Q: Can E-learning be defined as an e-business activity? Does it qualify as e-commerce activities?
A: Online learning can be defined as using networked computers to just provide access to knowledge, act...
Q: If I am starting up a company who manufactures delivery drone's, should I supply them to companies o...
A: Considering the given scenario, if we are an entrepreneur, and we are to start a delivery drone manu...
Q: Elaborate on an environmental factor which is likely to impact on Tropical Leisure’s business over t...
A: Business environment refers to the various micro and macro environment which surround the business a...
Q: 4. In selecting a price for a product using differential analysis, which of the following de should ...
A: The differential analysis is the the cost that is chosen between two options available and which wil...
Q: Given your enviornmental analysis,which environmental force do you belive is most critical for Jamba...
A: Environmental analysis for a product means, knowing the opportunities and threats for a particular p...
Q: What are the pros and cons of the global versus a multidomestic approach to marketing golf clubs for...
A: Multidomestic approach is part of international marketing approach that concentrates on advertising ...
Q: Explain the role of gender in using female sales representatives in an academic laboratory setting? ...
A: We have come to realise that women have distinct and distinct features and preferences that lead to ...
Q: If we are successful, which firms will be hurt (lose sales or sales opportunities)?
A: In monopolistic competition market structure, there are more number of firms. Therefore for firms in...
Q: As part of a task force to investigate cell phone marketing, you need to establish a central locatio...
A: In this case, the task force members are located all around the country so generally it is suitable ...
Q: What is the minimum number of passengers that Wellness Getways must signd up by November 2 to break...
A: The break-even analysis shows how much sales it takes for paying for the cost of doing business. If ...
Q: Summarize the applications of consumer behavior
A: Consumer behavior is important in marketing process. With the knowledge of consumer behavior, produc...
Q: Discuss issues involving consumption meaningsand firm attempts to influence them.
A: Consumption is an important aspect for a country. For the purpose of consumption of goods and servic...
Q: • As you read this, consider a recent purchase (over £100) - to what extent did the following charac...
A: Consumer buying process - It is a sequence of steps followed by consumers either knowingly or unknow...
Q: (a) How can Bitter Girls find new likes? (b) on what other facebook pages should Bitter Girls advert...
A: There are various marketing channels using which the company can reach to its target audience. This ...
Q: what is the input, transformation and output process of a hand painted tote bag business
A: Input, transformation and output are three important parts of any transformation process. The detail...
Q: Why is it important to group customers into homogeneous segments?
A: Market segmentation is a marketing phrase that refers to categorizing potential consumers into group...
Q: Discuss THREE importance of marketers to understand their customers’ pre-purchase processes.Provide ...
A: The consumer decision-making process involves consumers becoming aware of and identifying their want...
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- https://www.youtube.com/watch?v=EmzJrHraayA List 3 reasons why individuals start smoking Identify two themes presented in the ads Who was/were the target audience(s) in those commercials? Which ads do you think were most effective in deterring people from smoking? Why?What are the potential disadvantages of using celebrityappeals in advertising?No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?
- Write in 500 words, 5 Reasons why classified ads is vital to your business.Dove’s parent company Unilever owns Axe andowned, at the time the campaigns launched, Slimfast.Does this make the Dove Real Beauty and DoveSketch campaigns a sham? Or can the campaignsstill be authentic?explain the 4 ways of buying programmatic ads in 700 words.
- Subliminal advertising: Doesit exist? If so, what are the implications ofsuch a practice? What isthe “real” history of this debate?WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THE FOLLOWING: 1. WHICH AD/PSA WERE YOU MOST INTERESTED IN? WHY? 2. WHICH AD/PSA WERE YOU LEAST INTERESTED IN? WHY? 3. WHAT AD/PSA DO YOU THINK WAS MOST EFFECTIVE IN SENDING ITS MESSAGE? 4. HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?Marketers are making a new pitch to men—at the risk of politicalincorrectness. Marketers for firms such as Unilever and Kmart werefrustrated in their attempt to reach young male consumers withtheir messages. After searching for clues about what this crowdlikes, these firms created marketing campaigns designed to grabtheir attention—perhaps at the expense of other consumers. Someadvertising is designed to appeal to “bad boy” attitudes, lowbrowhumor, and sex.1. What are some of the pitfalls of this kind of segmentation?2. Do you think these ads will be successful in the long run? Whyor why not?3. Should marketers be concerned about offending one marketsegment when trying to reach another? Why or why not?
- What signs and symbols do we find? What role do they play in the ads’ impact?WATCH THIS VIDEO LINKED ENTITLED 10 MOST EFFECTIVE BRITISH ADS/PSA. https://youtu.be/MKvKXGMDc5E THEN ANSWER THIS QUESTION: HOW DOES THE MEDIUM AFFECT THE EFFECTIVENESS OF THE MESSAGE?Write in your own words using all 200 words, about classified ads posts services to buy online.