1. Companies within the Material sector tend to either be involved directly in the production of capital goods like aircraft, electrical equipment, industrial machinery and the like or the provision of transportation services and infrastructure. *True or False. 2. Companies within the Consumer Discretionary sector market their products and services to consumers, not businesses, and what they sell is generally bought with discretionary income; they're not hawking day-to-day necessities. *True or False.
1. Companies within the Material sector tend to either be involved directly in the production of capital goods like aircraft, electrical equipment, industrial machinery and the like or the provision of transportation services and infrastructure. *True or False. 2. Companies within the Consumer Discretionary sector market their products and services to consumers, not businesses, and what they sell is generally bought with discretionary income; they're not hawking day-to-day necessities. *True or False.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Companies within the Material sector tend to either be involved directly in the production of capital goods like aircraft, electrical equipment, industrial machinery and the like or the provision of transportation services and infrastructure.
*True or False.
2. Companies within the Consumer Discretionary sector market their products and services to consumers, not businesses, and what they sell is generally bought with discretionary income; they're not hawking day-to-day necessities.
*True or False.
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