1. Before the arrival of the internet, many small businesses were not able to advertise because it was expensive for them. But when the Internet arrived, now they are able to do so. Where are they placing their adverts? 2. What are Broadcast stations that specialize in one genre only, such as sports, movies, news, music etc called?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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1. Before the arrival of the internet, many small businesses were not able to advertise
because it was expensive for them. But when the Internet arrived, now they are able to
do so. Where are they placing their adverts?
2. What are Broadcast stations that specialize in one genre only, such as sports, movies,
news, music etc called?
3. The arrival of digitization is affecting general broadcast stations. Mention one way in
which digitization is affecting general broadcast stations.
niathovbe
Transcribed Image Text:1. Before the arrival of the internet, many small businesses were not able to advertise because it was expensive for them. But when the Internet arrived, now they are able to do so. Where are they placing their adverts? 2. What are Broadcast stations that specialize in one genre only, such as sports, movies, news, music etc called? 3. The arrival of digitization is affecting general broadcast stations. Mention one way in which digitization is affecting general broadcast stations. niathovbe
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