1. Before the arrival of the internet, many small businesses were not able to advertisebecause it was expensive for them. But when the Internet arrived, now they are able todo so. Where are they placing their adverts?2. What are Broadcast stations that specialize in one genre only, such as sports, movies,news, music etc called?3. The arrival of digitization is affecting general broadcast stations. Mention one way inwhich digitization is affecting general broadcast stations.niathovbe

Since you have asked multiple questions, we will solve the first question for you. If you want any…

Answered: 1. Before the arrival of the internet,…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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One trend that I still see today is advertisement with the use of banners being placed on offices/buildings, or an airplane carrying a banner across the edge of the beach (I see this almost daily where I currently live) or even on TV. A huge advertisement strategy I see almost daily in addition to this are yard signs. I think this is still a really big advertising strategy because you know people will be driving or walking around town and they will take notice. I think print media has changed since the early 1900’s. Instead of printing mass text to the public, we have skimmed down on how much reading is involved with spreading information. Social media is so huge, to say the least, and people are more likely to catch a glimpse of an ad running on Facebook or Instagram, obtain that information, and potentially seek out the product just with a few words being displayed, rather than having to read a long article. A lot of us have short attention spans, so, I think this is a more lucrative…
One trend that I still see today is advertisement with the use of banners being placed on offices/buildings, or an airplane carrying a banner across the edge of the beach (I see this almost daily where I currently live) or even on TV. A huge advertisement strategy I see almost daily in addition to this are yard signs. I think this is still a really big advertising strategy because you know people will be driving or walking around town and they will take notice. I think print media has changed since the early 1900’s. Instead of printing mass text to the public, we have skimmed down on how much reading is involved with spreading information. Social media is so huge, to say the least, and people are more likely to catch a glimpse of an ad running on Facebook or Instagram, obtain that information, and potentially seek out the product just with a few words being displayed, rather than having to read a long article. A lot of us have short attention spans, so, I think this is a more lucrative…
B. What are some innovative sales promotion techniques being used in today's marketplace?

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