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09. What is a marketing information system (MIS)? What types of information does it include?
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- 12. What is a marketing information system (MIS)? What types of information does it include?12. What is a marketing information system (MIS)? Whatbtypes of information does it include?1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?
- a. What is a marketing information system? b. what are the components of a marketing information system?What is industry information? Why will it help with a marketing management research project?The marketing decision support system (DSS) is an interactive computerised information system. I need to explain the purpose of this DSS as well as the characteristics it needs to be effective.
- 1. Define marketing information system and marketing research.2. Explain the four components of marketing information system.4. When would a good marketing researcher use closed-ended versus open-ended questions? Justify your answer.10-A written document containing the guidelines for the marketing programme refers to which of the following? Marketing campaign Marketing plan Marketing mix Marketing positioning