. Brooke is a 32-year-old, single investment banker who lives in an apartment in a large city. After a particularly long and difficult workday, she relaxed in her apartment by reading through one business magazine and two fashion magazines. When questioned by a researcher the next day, she could clearly recall two holiday ads and vaguely remembered one ad for a personal computer from among the nearly 80 ads she had seen in the three magazines. However, she could recount in detail the articles that she had read and even recalled the titles of articles she had not read. How can you explain this?
. Brooke is a 32-year-old, single investment banker who lives in an apartment in a large city. After a particularly long and difficult workday, she relaxed in her apartment by reading through one business magazine and two fashion magazines. When questioned by a researcher the next day, she could clearly recall two holiday ads and vaguely remembered one ad for a personal computer from among the nearly 80 ads she had seen in the three magazines. However, she could recount in detail the articles that she had read and even recalled the titles of articles she had not read. How can you explain this?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q1. Brooke is a 32-year-old, single investment banker who lives in an apartment in a large city. After a particularly long and difficult workday, she relaxed in her apartment by reading through one business magazine and two fashion magazines. When questioned by a researcher the next day, she could clearly recall two holiday ads and vaguely remembered one ad for a personal computer from among the nearly 80 ads she had seen in the three magazines. However, she could recount in detail the articles that she had read and even recalled the titles of articles she had not read. How can you explain this?
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