Mtv Arabian Challenge

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Dhruv Dar, Sanjay Kumar and Vijay Aggarwal wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of

6.2.3 Lack of effective management system. Poor management system, lack of motivation to the workers, teamwork and appropriate scheme

One of the most recognized advancements was Mtv. It was first debuted on August 1, 1981. This gave way to the first video jockey (VJ). A video jockey was someone who announced videos and told a brief synopsis of the band. Mtv was an outlet for music videos and a gateway for musicians to get their music to the fans. When it first aired at 12:01 am, the first words were, “Ladies and Gentlemen, rock and roll”. The first video played by Mtv was, “Video Killed the Radio Star” by The Buggles. The digital phase wasn’t

This issue reflects a problem with Assignment of Authority and Responsibility factor of the internal environment. COSO suggest faster response times can enhance competitiveness and customer satisfaction. This upper management did not take any action means he did not comply with his duty.

MTV, or Music Television was started on August 1, 1981. It was broadcast almost everywhere in America. It was filmed in New York City where it is still based today. It is the same network today, but it has changed a lot.

MTV provides the artists a place to visually promote their music and publicity. Therefore, it links the music industry closer to the entertainment business. At the time, when there was some limit to non-direct fan marketing platforms back at the 1980s, musicians used to rely on radio, promotions and record shops, and that is, briefly speaking, to gain exposure. MTV is a channel that provided not only audio but video experiences to their audience which lead to a much broader audience and to a chance for the artists of better expressing their music and building brand awareness. These eventually lead more artists to pay more attention on their style of appearance, and some of them even triggered trends in the fashion industry. As the song names and band names appearing at the start and the end of the music video, it visually

Reality shows can be defined as a catch-all category that includes a wide range of entertainment programs about real people. The MTV network executives quickly realized how fast the world around them was changing; so on May 21, 1992, seven random strangers were picked to star on the show The Real World. This show modernized MTV by connecting viewers to the world and current culture around them. It also demonstrated that the network was not just about airing the hottest music videos of the year. Even today, The Real World is stil the forerunner of the American reality show genre. The reality genre has mass appeal. Because of this, MTV started to create more reality-based shows. As more reality shows were created, the MTV network made the executive decision to create another network channel to further the demands of viewers. So, they created M2, formally known today as MTV2.

Sahoo, K., Sahoo, B., Choudhury, A. K., Sofi, N. Y., Kumar, R., & Bhadoria, A. S. (2015).

Prepared by: Marc Hemsin – 3386122 Juthakarn Jessica Suwanasilp – 3344346 Tu Lan – 3282178 Bo Qiu - 3308317

*This case was prepared by Professor Roger A. Kerin of the Edwin L. Cox School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an administrative situation. All names and the company data have been disguised. Copyright © 2005 by Roger A. Kerin. No part of this case may be reproduced without written permission of the copyright holder.

The authors do not intend to iIIustrate either effective or ineffective handling of a managerial situation. The authors may have

One of the biggest challenges for MTV was the controversial content that it is used to show on their normal channel and regarding this the main difference they had to adapt. The sexuality, use of alcohol, politic criticism and religion criticism are some of the main characteristics of MTV on other countries that are not as conservative as Arabs. With these characteristics MTV has achieved success through the Western hemisphere, be- cause the black humor they use is normal among the youngsters and instead of feeling sensible with these, they see it in a humorous way. But, in the Arab community they still conserve the traditional values supported by their culture. In an effort to adopt the strategy of “Think Globally, Act Locally” MTVN (Music Television Networks) executives made it a point to learn the cultures and make shows that relate to the cultures as op- pose to exporting the American culture. In order to achieve this goal the channel adopted a decentralized

The causes of the problems were mainly lack of a common objective between the managers and also lack of a proper system in place to face problems such as corruption and bribery. The recommendations suggested might be the answer

Management is one of the most important human activities and has critical impact on life, growth, development or destruction of an organisation. In an organisation, managers with any rank or status should understand their basic duties i.e. maintaining a sustainable conductive environment where people can fulfil their commitments and objectives through collaborative approach. (Akhtar, 2011) A manager is responsible to achieve the business’s goals, visions and objectives by planning, organising, leading and controlling. Dubrin (1994) stated that in every organisation each member of staff must plan, organise, make decisions, and control the resources they need to accomplish the results expected