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mkt 431

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Syllabus
School of Business
MKT/431 Version 1
Small Business Marketing
Schedule:12/04/2013 - 01/15/2014
Campus: PUERTO RICO CAMPUS
Group ID: BS0613WE
3 Credits
36 Contact Hours

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Course Description

Knowing your customer, growing your customer base and creating a consumer driven culture are key drivers of sustainability in the small business. This course focuses on the functions of evaluating opportunities, creating value, developing effective pricing and advertising strategy.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

• University …show more content…

You may use one of the Virtual Organizations for this exercise if you prefer. Include speaker notes for each of the slides. The presentation should explain the following:

• Potential target market niches for your selected organization
• USP strategies involving customer input that could be used by the organization
• At least three things that could be changed or added based on customer feedback 12/18/13 20

Week Four: Price, Place, and Technology Details Due Points
Objectives 4.1 Select distribution channels appropriate for a small business opportunity.
4.2 Create a pricing strategy for a small business opportunity.
4.3 Identify technology uses for a small business venture.
Readings Read Ch. 12–14 of Rethinking Marketing: The Entrepreneurial Imperative.
Review this week’s Electronic Reserve Readings.
Participation Participate in class discussion. 1/8/14 2
Learning Team
Memo to Business Partners Resources: University Library, Internet

Conduct a competitive analysis for that business opportunity using the business opportunity that your Learning Team has identified in Week Two.

Write a 750- to 1,050-word memo to your prospective business

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