Introduction In this document I will identify myself as a company called You Inc. in which I will identify my strategy to succeed in the ever changing and challenging environment. I will identify my skills and how I intend to distinguish myself from the competition and create a competitive advantage. To create this competitive advantage and make myself available to a variety of different business venues I will create a mission statement confirming my goals which will help perspective clients or employers. A mission statement is “A written declaration of an organization's core purpose and focus that normally remains unchanged over time” (Business Dictionary.com) I will strategically position myself as the right company You Inc. to add value …show more content…
Information will be gathered monthly and quarterly both internally and externally to determine areas that are successful and areas that need improvement. You Inc. will continually use the methods in environmental scanning to analyze the factors that impact the company’s future success to implement necessary changes. An environmental scan usually include an internal analysis as well as an external analysis using PEST. PEST stands for political, economic, social, and technological, which are some of the areas analyzed. The SWOT analyze a company’s internal processes which stands for strengths, weakness, opportunity, threats. (QuickMBA, 2010). Environmental scanning “is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself” (SHRM …show more content…
With the right tools and guidance I am able to accommodate any organizational need specific to my field of business. “An important element of becoming a strategic function is the ability to focus on goals that matter to the business and demonstrate value” (ROI Communication).
Conclusion
You Inc. is designed to add value to your organization and enhance performance. You Inc. is designed to help meet your goals, if you are looking for a candidate that can adapt and to change and conform to your business needs and goals. You Inc. is responsible and reliable and has the abilities to meet your needs rather it’s local, domestic, or overseas I am here to accommodate you. I have the skills, integrity, ethics, and patients to deal with each business or person directly one-on-one to maintain focus. You Inc. focuses on your needs and can help eliminate or solve your
I work in the place where people come to rehabilitate their lives after serious injuries. Many patients are there due to events that change their lives forever. Many of my patients are spinal cord injuries which left them paralyzed for life. This where two of my mission statements come from; To accept the things as they are, things that I have no power to change. To advocate for others when they can’t advocate for themselves.
Environmental scanning involves an organization to look at any trend, opportunity or threat that could create issues for their company. Once any of these issues are identified, the organization should consider new strategies that react to these external factors. Issues should be examined that involve not only direct customers and suppliers, but also competitors, any changes in regulations and possible political involvement. External factors will be constantly changing so environmental scanning should occur frequently and regularly to ensure the current issues have been captured. Research and data analysis can help drive decisions regarding overall marketing changes that might be necessary.
Environmental scanning can be viewed as a way of acquiring information about outside events that can aid organizations in first identifying potential trends, then interpreting them
1. Environmental scanning – A version of environmental scanning in which the firm identifies desirable markets by using the environmental forces to eliminate the less desirable markets
The Target Corporation’s mission statement is to make their company the most sought after shopping destination by delivering a great guest experience with the most innovated technologies and quality merchandise. Target is the second largest general merchandise retailer in America. Target was founded by George Draper Dayton, in 1902, with the name Goodfellow Dry Goods. In 1903, Mr. Dayton changed the name to The Dayton Compay. Furthermore, the first Target store opened in 1962 in the Minneapolis, Minnesota which became the main headquarters. It grew to be the largest division of the Dayton-Hudson Corporation and was subsequently renamed the Target Corporation in 2000. Target anticipates staying ahead by challenging the company to be the most efficient and intellectual upscale company in the retail industry (Target Corporation, 2016).
Target was founded by George Draper Dayton in 1902. He was born in New York and wanted to explore the markets growing in the Midwest. Because of this, he purchased land in Minneapolis and began Dayton Dry Goods Company, which became what we know today as Target. Dayton’s principals are the foundation for many of Target Corporation’s values to this day. Dayton’s store soon became synonymous with reliability and fair business practices. After Dayton’s death in 1938, he passed his business along to his son, who grew the Dayton Company into a nationwide retailer. In 1911 the company was renamed as The Dayton Company because it better reflected the variety of products and services that the company offers. In 1916 The Dayton Company became a founding
During environmental scanning of a company, there is a thorough assessment into a complete global analysis. This involves companies, markets, clients, industries, and businesses in the same market. For this study will consider the trends, technological events, successes, and expectations in business.
The environment of any organization consists of internal and external factors. An organization should conduct a scan of its environment in order for it to determine development, and a forecast on the factors that may influence the success of the organization. Scanning the environment refers to the possession and utilization of the information that an organization has about trends, patterns, occasion and the external and internal relationship that are within an organization. A scan of the environment may assist the management team of an organization in making a decision about the future path of the
ITT Educational Services, Inc., also known as ITT Tech, is one of the largest for-profit technical institutions in the United States with more than 130 campuses in 38 states. They have six programs in which you can obtain your 2-year and 4-year degree (Master degree is offered in some programs). They also offer for your convenience year round classes to complete your education sooner so that you can enter the workforce sooner. Their mission statement is that they offers a higher learning that is committed to offering quality undergraduate and continuing education locally, nationally and worldwide to students of diverse backgrounds, interests and abilities. The institution offers educational programs that integrate
Mission statements can have a wide impact on a business as a whole. There are a vast majority of articles written on this topic and many of them show that it is in favor of the business to create a mission statement for themselves. In addition, mission
This company is a well-defined; well-establish organization that has been able to stand the test of time. One thing that I do believe stands out though is not defined by a long list of words is the fact that it is a powerful message in that it is speaking to people around the globe.
To stay tuned to the recent situation in order not to miss perspective opportunities, an organization should go on with continuous scanning of its environment. According to Jobber, environmental scanning is “the process of monitoring and analyzing the marketing environment of a company” (Jobber, 2010, p.93). Aguilar states (Aguilar, 1967, cited in Costa, 1995, pp.4-5) that environmental scanning serves the purpose of gathering information about the facts and events happening around the company in order to let the management lead the organization in the right direction. Most of the authors agree on the same main function of environmental scanning.
Environmental scan in essence analyzes and evaluates the internal as well as external data and factors that influence the organization. Environmental scan entails the acknowledgment of a company’s environment that has potential effect on the organization’s operations and consequently, is critical in devising and implementing successful strategies. Apple Inc. is a leading international company that specializes in the production of computer software, commercial servers and consumer electronics. Its key products include iPhones, iPad, iPod and Mackintosh computers. The company has been in operation for the past 36 years.
Scanning of internal and external environment are key part for decision making and planning for achieving of organizational objectives. Internal and external environment are called SWOT Analysis.
This analysis consists of analyzing the external environment of the company (competitors, social, technological, regulations, etc.). The purpose is to identify the key opportunities and threats in the environment.