Why Do Advertisers Target Youth?

In today’s market driven society children can’t escape ads and their marketers, even their schools are filled with the advertiser’s products distracting the youth from learning.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Advertisements are leading teens to have heart disease, asthma, high blood pressure, obesity, cancer and type two diabetes. These advertisements are giving the target audience, children, are having effects on their lives. Advertising is playing a horrible effect on the lives of youth because it is diminishing the health of our children, it can also make children need to have things to have a high social status. Also, the advertisements make children want to use their parent's money to buy what they want that is on television, but all they are doing is paying the people who are creating the advertisements.

Most advertisements aimed at teenagers are effective, but usually are not ethical. Most marketers have many ways of gathering information on teenagers spending habits and what is most important to teens. With this information they’re able to create advertisements that will appeal to most teens and create profit. Many people argue that some or most of these ads aren’t ethical because they will create a problem or insecurity and then give the solution to that problem in the form of their product.

Teenagers have a “... need for independence, rebellion, and personal control,” (Source F). Marketers can use this in many ways. They can use it to their economical advantage by manipulating teenagers into buying their goods. But, PSA’s can really show teenagers the facts and promote good morals. Recent studies look into how advertisements affect adolescents, “... these studies show that social marketing has successfully changed health behavior such as smoking, physical activity, and condom use, as well as behavioral mediators such as knowledge, attitudes, and beliefs related to these behaviors,” (Source F). While it's true that it's easy for teenagers to be manipulated by commercials, a lot of other commercials can be a strong influence in building better lives for them. If people could focus on the pros rather then the cons, then they could see the big picture of marketing to

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

Teens are the most targeted by marketers because they are the age group that is mostly on their phones and online. The impact of today’s advertisement in the media and magazines is that life is perfect. Celebrities and persons of interest are portrayed as ideal people that many should want to be. Adolescents are heavily influenced by advertisement and their messages they send. sSxuality and body image has always been advertised, however, in today’s society it is increasing every day. For girls, perfect hair, perfect body, accessories, and trendy clothes are consistently marketed. As girls aspire to be like their favorite celebrities, they may do whatever is necessary to reach what they think is perfection. Their desire to get the have a great

In a 65-year span, an average American spends around nine years watching television including 975 days of watching just commercials that is two million ads altogether. Parent are wondering what most of those commercials are regarding too? They are mostly businesses that are targeting kids to eat fast food or influence their parents to buy a product like a toy. Parents think that they can just turn off the T.V.? Yes, folks are correct they can shut down the T.V., but there are way more advertisements than just commercials so many that it is hard for even ad savvy parents to keep it away from their children. Marketers will try anything to get the kid to buy their products, or they will put a logo on everything that they can. How do they target

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

In the past years advertising through media has significantly impacted the marketing industry. Industries have successfully accomplished impacting children through media by simply incorporating the four p’s of marketing, product, place, promotion, and price according to The American Marketing Association (EBSCO1). Nevertheless, companies thoroughly research information to learn what comes across as appealing to children. For example, companies advertising media incorporated attention grabbers including flashing banner ads, contests, sweepstakes, google sponsored links that matches the individual’s search history, tv commercials, are sneakily capturing the youth’s attention (Media). Cartoon network and Nickelodeon devote all their time entertaining and

The first role that advertisers play in the lives of youth is that advertisers overwhelm youth with lots of ads so youth feel pressured to buy things. First of all in the article “$211 Billion and So Much to Buy: American Youths,the New Big Spenders” it states in paragraph five that, “Tweens… have more consistent available access to vast amount of information then their parents or grandparents could have imagined their youth.” And in the article “Thanks to Ads, Kids Won’t Take No,No,No.No,No For an Answer” it states in paragraph three that, “ As unprecedented levels of advertising and marketing aimed at children feel intense pressure to

One of the reasons that Americans suffer from affluenza more than consumers in other countries is because of the advertising in America. Businesses, marketers, and advertisers have discovered that colonizing the imagination of the child is the most effective way of securing a life-long conspicuous consumer. Between 1980 and 1997, the amount spent on children's advertising in America zoomed from $100 million to $1.5 billion a year. American children watch up to 200 television commercials per day. The average 12-year-old in America spends 48 hours a week watching television

Barber states that “kids and teen are now the epicenter of American consumer culture.” It is even being said that Marketers are targeting kids as young as 4 years old. It was stated that advertisements are marketed the most toward the youth. It is even see that marketers are even targeting other countries making them into global consumers, trying to figure out ways in which they can turn them in consumers, while trying to accommodate to the cultural differences of those countries, and marketers are successful in these strategies because kids generally all want the same things. They make all these kids feel confident and empowered as they have their parents buying them these things, or even buying these things themselves to turn them into consumers as they reach that market age. And that’s another thing, there’s a pattern of the marketer making the kids feel as of the need to grow up, and make the adults feel dumb down, and more child

Why does advertising exist in the first place? Why have them around if some or the majority of people will just walk straight by then without taking a second glance? Well, you may think advertisement isn't a big deal, but advertisements have a bigger effect on society than you think. Our society of youth is being exposed to plenty more advertisements than ever before because they’re everywhere. Whether at school, online, or wherever you are you can see an advertisement. It's Just like you can't escape them. Now that advertisements went beyond the limits of television, there are more and more ways advertisers target children. Three different ways that advertisers target children are by placing them in schools, putting them in electronic

Advertising today focuses on specific targeted demographic groups. There is a direct focus on marketing products to young consumers. This age group sees the commercials, but does not really understand the directed message. This can have an adverse effect on the way children interpret and understand the message being presented to them. 'The average American child sees more than 40,000 commercials a year, and advertisers spend more than $12 billion annually marketing to them?double the amount of 10 years ago.' (APA-1) Children watching television are exposed to every channel running commercials that are sending out a mature message to an immature audience. There needs to be something done to