Whole Foods Market Website Review Paper

Whole Foods Market is one of the biggest organic and natural whole food suppliers in the world. They provide a wide variety of select foods that are without hormones or antibiotics and are stamped with the U.S. Department of Agriculture’s stamp of approval. They value the fact that they can provide people with access to healthy food and be identified with being socially and environmentally responsible.

Even though Whole Foods has various different types of food products, they decided to base the commercial on a single vegetable, a carrot. In the film, the carrot is first shown in its sustainable roots being picked by a farmer. It is then carried in a wheelbarrow to get washed in preparation for a local Whole Foods grocery store. At the store, a customer picks up the carrot, puts it in her cart, and purchases it. The carrot is displayed by being chopped up, cooked, and displayed in three different types of meals: a salad, roasted carrots, and carrot cake. Exhibiting the life cycle of a carrot allows the targeted audience to see exactly where

Whole Foods is using a competitive and strategic approached to set themselves apart from their rival in the retail grocery industry. By using a broad differentiation strategy, they could break through the industry by providing both a unique product and service, simultaneously. Due to all the scientific studies of healthy living, consumers are more conscious about what they buy and how they eat. Therefore, one of the chief element that Whole Foods has taken advantage of is providing sustainable and natural food. Although they are selling the same type of food as other retail grocery stores, another element of this strategy is that they are providing an alternative in terms of life style.

Whole Foods has been adaptive in fitting its competitive strategy to its situation. The store first grew to prominence by being a stylish antithesis to the crunchy mom-and-pop organic grocery stores, providing a relatively normal but

Whole Foods Market is a conglomerate of more than a dozen different acquired natural food grocery stores whose mission and vision fell right in line with that of the parent store. The Whole Food Market Core Values are far reaching and touch several significant ideologies including; providing quality products, customer satisfaction, employee happiness, wealth creation, community service, environmental conservancy, building sustainable supplier partnerships, and healthy eating promotion. Their Mission goes beyond providing whole healthy foods that are both good to and for their customers to contributing to a greater good. More so than just for profit, they focus on the triple bottom line for people, planet and profit; which is incorporated into

Whole Foods Market includes premium products. The products are selected for exceptional taste, authenticity, and remarkable quality. This product lines is made of up natural and organic choices that includes everything from Magnolia and Poppy Organic Laundry Detergent to Traditional Biscotti.

This can be tricky when major grocery stores offer things at very low prices. Whole Foods responds by providing high quality at competitive prices they are also “innovative and raise our retail standards” They also attempt to keep the store environment inviting and fun that reflect the community in hopes of being a place where customers meet up with friends or form new friendships. By creating a welcome and inviting atmosphere they draw in customers who want social

Whole Food Market is one of the most successful organic food grocery chains. Health consciousness among the Americans is increasing day by day, with that Whole Foods supplies organic foods which satisfies their demand and makes it a successful brand (WholeFoodsMarket, 2014). The fiscal year 2013 was the best year for the company as the sales of the company touched 13 billion dollars. Expansion in 10 new markets with 32 new stores shows how the company has been successful. (Wholefoodsmarket, 2013)

The company realizes and utilizes the social platforms as pathways to acquiring new markets and increase in growth. The well developed company websites provide all the information on products available for sale, their health benefits, recipes, and even provides sections whereby one can access tutorials on how to cook certain healthy meals. Customers can also find and receive gift cards, coupons, and promotional deals through the online platforms. The well developed web structure has also prompted the company to adopt an online shopping system. There is a growing trend on making product purchases online. Most buyers in this time and age would prefer to pay more for services so that they can save time. The online shopping system allows for purchases at any time of the day, time saving and comparison shopping.

Whole Foods Markets has been able to reach out to its target markets through the prime geographical locations of its stores. By further leveraging on these locations through the offering of more customized organic products, Whole Foods will be able to penetrate the market deeper. Given that fact that it has established the Whole Foods Brand in affluent communities, it will be in a better position than Wal-mart to widen its target market and to reach out to potential customers.

However, a spot for a premium health food brand providing similar quality foods at an affordable price is still unexploited yet. Utilizing the image of Whole Foods as the best known brand in the space, company should promote and explain why the quality of their products is great.

Whole Foods Market offers value for the clients through the mission of whole foods-whole people- whole planet concept. It is through this chain of activities that company manages to differentiate the products as well as attending to customers’ requirements in a swift manner. The chain also allows the company to strengthen the whole food market brand. Clients can purchase an organic tomato or onion from different alternative shops, but with

Since 1980, Whole Foods Markets has grown from a small local store in Austin, Texas, to the largest retail chain of natural and organic foods in the United States. Whole Foods has been leading the natural and organic foods movement across the United States, working to gain acceptance among the growing number of consumers interested in eating healthier foods. The company has built a reputation for being selective in the products sold and only providing its customers with the highest quality foods available. The mission of the company is to advance the cause of long term sustainable agriculture practices while promoting a cleaner environment. Thus,

The company’s product selection includes grocery, meat, seafood, bakery, prepared foods, and catering, coffee, tea, beer, wine, cheese, nutritional supplements, vitamins, body care, and lifestyle products including books pet products, and household products. With such a wide selection in the Whole Foods stores, the company’s in-store brands 365 and 365 Organic Everyday Day Value account for majority of its inventory. With the 365 brands being the mainstream items in the Whole Foods market, Whole Foods decided that it would be valuable to open new chained stores named 365 by Whole Foods Market.

In conclusion, the grocery budget project was very interesting. At first it seemed very challenging to find food options that were delicious, healthy, and in the budget. As I continued to work on the project, it turned out to be easier than I thought to shop smart. All through this project I used numerous measures to find healthy food options, managed to stay within budget, and learned five tips to help me grocery shop on a