Case Analysis
Whole Foods Market in 2010:
Vision, Core Values, and Strategy
By: Katie Hollar
Baker College Online
Case Analysis
Whole Foods Market in 2010: Vision, Core Values, and Strategy
Overview
Whole Foods Market was established in Austin, Texas in 1980 as a natural and health food supermarket, and it has since become the world’s largest supermarket chain in organic and natural foods. Whole Foods Market had 289 stores located in Canada, Great Britain, and predominantly in the United States in 2010. Providing high quality, naturally produced, flavorful, low processed organic food to consumers that desire a higher quality menu and a healthier life style, in many regions has been their goal since inception.
The core
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Establishing team development, team empowerment, employees joining forces with management to cut costs, self-directed teams, shared fate, incremental progress, and open and timely information increase the employees feeling of commitment to the company and help them strive to better the company, themselves and the environment. Effectively having happy, empowered, employees will increase the value of the company in the present and the future. (Thompson, 2012)
Whole Foods Market has prided itself in the selection of the products it sells and uses by quality, taste, value, and production processes strengthening their business further. They have carried out this key strategy by tasting every product before they purchased them, sourcing from local, organic farmers, requiring livestock and seafood items from farmers to be raised humanely and raised on pasturelands, well water, wholesome grains, and not use steroids, hormones or byproducts. Keeping products at high quality, great taste, comparable prices, and environmentally friendly will allow repeat customers and word-of-mouth advertising to increase the value of Whole Foods Market. (Thompson, 2012)
Value pricing began to strengthen Whole Food Market after 2008-2009 fiscal year when the company realized that they had been hit by the economic crisis harder than they had expected. Prices were reduced for key items, different size packages were introduced, signs and aisle
John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a
Whole Foods Market was initiated its business in Austin, Texas, Their initial creators were John Mackey and Renee Lawson Hardy, owners of different places where you got natural foods. The original Whole Foods Marketplace started in 1980 with only 19 people in the company. Now Whole Food Market is the best seller in natural and organic foods. At this moment they had more than 310 stores in the North America and Europe. The company keeps the excellent quality in the industry all the time.
Whole Foods Market is one of the biggest organic and natural whole food suppliers in the world. They provide a wide variety of select foods that are without hormones or antibiotics and are stamped with the U.S. Department of Agriculture’s stamp of approval. They value the fact that they can provide people with access to healthy food and be identified with being socially and environmentally responsible.
Whole Foods Market Inc. is a popular retail destination for natural and organic foods and byproducts, since its establishment in 1980 by four local businesspeople in Austin, Texas. It is notable for supporting sustainable agriculture, promoting the reduction of waste and consumption of nonrenewable resources and encouraging environmentally safe cleaning and store-maintenance programs. The company showcases its ethics and social responsibility through its green mission, foundations, and Whole Trade Guarantee.
Whole Foods, just like any other retailer right now, has been struggling with the economy. The external environment has been changing in uphill and downhill motions daily, something that Whole Foods has never experienced before. Not only is there pressure on the financials of the corporation, but also there is the pressure to go green.
Whole Foods Market, Inc. (WFM) lives through their motto of “Whole Food, Whole People, Whole Planet.” WFM opened their first store in Austin, Texas with 19 employees in 1980. Today, WFM has 311 stores in the US, Canada and the UK, and employs more than 72,700 employees. Whole Foods Market is one of the largest natural and organic food retailers in North America. WFM has grown to its size today mostly through mergers and acquisitions of such brands as Bread and Circus and Natures Heartland. In 2011 and 2012 Whole Foods Market was added to the Fortune 100 “Best Places to Work” list. Fortune Magazine (2012)
As with other superstores, Whole Foods offers a variety of products to their customers. These products include organic and natural foods of all sorts, body care items, and household care items (“Grocery”, n.d.). As with other grocery stores, these products are organized based on the category they fall into, as well as if they fit a certain dietary requirement (e.g. dairy, meat, cleaning products, vegan, gluten-free, etc.). The output efficiency is measured as with most companies by the profit brought in by each division. This past year (2013), sales improved to $1.29B from $1.17B in 2012, net profit improved from $466K to $551K with the net profit ratio improving from 3.98% to 4.26% (Yahoo! Finance, 2014). Additionally, Whole Foods’ return on assets improved to 4.26% from 3.98% in 2012 (Yahoo! Finance, 2014). All of these numbers show that Whole Foods is capitalizing on its momentum and continuing the success they’ve had in previous years. Another performance
* Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The strategies
Whole Foods Market, Inc. has long been admired as an innovative company with quality standards, a devotion to community and environmental responsiveness, a healthy growth model and highly-regarded employment practices. However, the company has faced recent difficulties as a result of the economic recession, increasing competition, and complications from acquisitions. To revitalize the company from historical lows in its toughest year in history, Whole Foods Market must reassess its costs, refocus its expansion strategies, and promote its brand to compete for the diminishing consumer spending dollar.
Whole Foods Market was initiated its business in Austin, Texas, Their initial creators were John Mackey and Renee Lawson Hardy, owners of different places where you got natural foods. The original Whole Foods Marketplace started in 1980 with only 19 people in the company. Now Whole Food Market is the best seller in natural and organic foods. At this moment they had more than 310 stores in the North America and Europe. The company keeps the excellent quality in the industry all the time.
Trader Joe’s operates over 340 stores in 9 states were they “buy direct from suppliers whenever possible, bargain hard to get the best prices and then pass the savings on to the customer” (Trader Joe’s, 2013, para. 4). Whole Food’s Market is the “world’s leader in natural and organic foods, with more than 360 stores in North America and the United Kingdom” (Whole Food, 2013, para 2). Trader Joe’s and Whole Food’s Market have managed to take original ideas and spread them throughout the nation to many different customers. Although they differ not only in the technique in which they decide to bring products to their customers but also in term of inventory management and supply chain organization. These two companies have become so successful in my opinion, not by what they differ in but what they have most in common, which is their commitment to their loyal customers, employees and undeniable quality in their products they sell. Through their loyalty to their customers and employees in addition to their irreplaceable value
* In response to price competition from other large grocers Whole Foods launches its 365 Everyday Value product line in 1997. (Thompson, 2010; c-19)
Whole Foods Market is a chain of organic, natural supermarkets found in USA, Canada and the UK. Initially founded in Austin, Texas in 1980, at a time when there were less than half a dozen natural supermarkets, the company saw rapid growth domestically through expanding across Texas and then into the West Coast of America. This was achieved through growth from the ground up and acquiring smaller natural food companies. Whole Foods Market in the present day is the result of acquiring 14 smaller firms - a key driver in breaking into the UK and Canadian markets.
Whole Foods Market (WFM) was founded in 1980 as a single local grocery store by John Mackey for natural and health foods. By 1991, WFM had 10 up-and-running stores with revenues of about $92.5 million in United States Dollars (USD), and a net income of about $1.6 million in USD. In 1992 WFM became a publicly traded company with its stock trading on the NASDAQ. By 2006 Whole Foods Market had progressed into the world’s largest retail chain of natural and organic foods supermarket. As of September 2007 WFM has 276 stores up-and-running. 263 of the stores are located throughout 37 of the U.S. and the District of Columbia. 7 of the stores are in Canada and 6 in the U.K.
Does your local grocery store have a section dedicated to natural or organic foods? I bet it does. That probably wasn't the case in 1980, when Whole Foods Market opened their first store in Austin, Texas. In the past 30 years, Whole Foods Market grocery chain has become the worldwide leader in natural and organic foods.