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V F Executive Summary

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Subsidiary of V.F. Corporation V.F Corporation is one of worldwide appeal and footwear company which based on North Carolina and founded in 1899. In 2000, V.F. Corporation acquired The North Face as its subsidiary. Currently V.F. Corporation owns more than 30 brands under the five categories. The categories are Outdoor & Action Sports, Jeanswear, Imagewear, Sportswear and Contemporary Brands. The North Face is in the Outdoor & Action Sports category. V.F. Corporation reported $12.4 billion as its revenue of fiscal year of 2105. Through the fiscal year 2014 to 2015, the company’s revenue grew seven percent and 13 percent in the earnings (2015 Annual Report). V.F. Corporation has a huge market power and resources, therefore it could help The …show more content…

Corporation (VFC) has multiple channel to customers which are its owned stores, license stores, and e-commerce websites. It has 1401 retail stores only under the direct to customer operations. Also, it has 80 outlet stores in the US. Most of stores that the company operates are full priced stores excepts outlet stores. Additionally, the company sells all of its major brands through online channel. E-commerce sector is a growing market for the retailers, increased 1.9 percent on sales from third quarter of 2016 (US Department of Commerce). The e-commerce sales are accounted 14 percent in the VFC’s direct to consumer business. To attracts more customers in e-commerce market, the company plans to launch additional and specified brand sites in the Europe and Asia. The wide retail network could become a competitive advantage to VFC that helps to expanding its customer base by offering variety of products through its multiple retail channels (MarketLine). Diversified manufacturing and sourcing Diversified manufacturing set up could be advantageous for the company to reduce dependency risk. VFC has about 2000 contractor manufacturing facilities and 28 company owned manufacturing facilities in the world. The company’s manufacturing facilities located in the US, Mexico, Central and South America, Europe, the Caribbean and the Middle East. Multiple manufacturing facilities in the different regions allow the company to produces many types of product for the customer and distribute

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