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Essay on Unit Closing Case 2 - Google

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Searching for Revenue-Google
The search engine, Google, has been deemed and is famous for its highly successful search engine. This unit closing case reveals how Google has become a powerful search engine by detailing on how Google works, how revenue is made by ADWords, and by explaining the expansion of Google. Google works with the web server which sends the query to the index servers then travels to the document servers and finally returns the results back to the users. Revenue for Google is made by ADWords, a part of Google’s site, which generates revenue by marketers and advertisers that pay to place their ads on Google’s site. Google allows the possibility of expansion by having their application program interface (API) enable …show more content…

An automatic verification tool was created by Google API to solve this problem. This tool works to find enough mentions in conjunction with the professor or university and then it considers the information valid then posts it to the website.
Improving Business Google is able to use data warehousing to improve its business. A data warehouse is a logical collection of data that supports business analysis activities and decision making tasks. Google can use a data warehouse to store information just like a database is able to, but in an aggregated form more suited to supporting decision-making tasks.
Cleansing of Data Warehouse
Google will need to cleanse the information on its data warehouse simply because data warehouses can contain information from many different databases that can be external to the organization. Information cleansing is a process that weeds out and fixes or discards inconsistent, incorrect or incomplete information. Having low quality information will have a negative impact on the company’s ability to make the right decisions.
Data Mart
A data mart that Google can use for marketing and its sales department could be called Pay per Click. Since Google collects revenue from AdWords, it is critical to keep track on the price advertisers are paying for every keyword. A data mart would be a great idea of Google to use because it contains subsets of data warehouse information and prevent an overload on

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