UMUCHaircuts Stage1 CaseStudy Essay

In order to validate Snazzel’s services as excellent the customer experience will be measured using the “five service quality dimensions” (Grewal, 2014, p. 404). Two dimension of quality service are reliability and assurance (Grewal, 2014, p. 404). Reliability is measured by a business competence and ability in the skills which they preform (Grewal, 2014, p. 404). And assurance is the customers trust in the businesses’ ability to meet their needs (Grewal, 2014, p. 404). Snazzel has one hairstylist who is also the owner her name is Nazare Mondragon. Before I met Nazare I bounced from salon to salon because I was never satisfied with the services which were provided to me. When I met Nazare she was working for an Aveda salon and she was able to make my hair do things I did not think it was capable of. I have always had long hair and trusted Nazare so much that I allowed her to cut six inches of my hair off and I loved it. The delivery of all of her skills from highlights to haircutting and

Reasons for this specific site are because of excellent road links for distribution and particularly customers, a good public transport system and land available for sale suitable for new store.

Porter’s Five Forces is a framework that consists of five competitive forces, threat of entry, power of supplier and buyer, threat of substitution and competitive rivalry. These forces facilitate the analysis of the task environment of an industry or company (Wheelen and Hunger, 2009).

Why is it important to promote additional products and services to the client and how will this benefit them? It is important because it benefits both the client and the salon and it acts as a form of advice and support for the client’s beauty needs and it helps the salon to succeed financially in a competitive market. This will benefit the client because it will let the client know what is best for them with regard to their beauty routine. It will make them feel like a valued customer and it will empower the client to feel informed about their beauty needs and enhance the treatments that they receive from the

Analyse the impact of client satisfaction on a hair/beauty business and explain the importance of meeting client’s expectations.

Porter's Five Forces is a simple but powerful tool that consist of 5 different forces to understand the competitiveness of your business environment, and for identifying your strategy's potential profitability. The five forces are degree of rivalry, threat of entry, threat of substitutions, buyer power, and supplier power. Each force is helpful in their own way to get to know your rivals a lot better and get to know what can happen in your market.

Factoring in the bullish nature of the industry, we conservatively estimated to reach a 1.25% market share of the hair removal industry, overall accounting for 956,522 units. The period costs associated with this initiative are comprised of multiple sub costs: Promotion expense, R&D costs, rent expense, website related expenses (creation and maintenance), and shipping costs. All in all, this accounts for $516,333 of total costs. Moreover, when broken down into period cost per unit and added to product cost per unit, the total product cost equals $3.76. Due to low brand awareness and lack of customer base, we estimated that 70% of sales will come from intermediaries, and 30% from our online store. This results in a website contribution margin of $8.78 and retailer contribution margin of $4.50 (Exhibit ). Subsequently, a tax rate of 23.96% (Exhibit ) affects our net revenue by a total of $1.15 million, resulting in a net income/profit of $3,324,930.79 (Exhibit ). Additionally, it is determined that 47,957 units ($575,485) need to be sold through retail and 98,380 ($737,844) need to be sold through our website in order to break-even (Exhibit

Eli’s beauty services is a business that will provide beauty and relaxation services to customers. The services provided in my business will be in the form of hairstyles, massages, manicures, and pedicures. In this paper, I will describe what the products and/or services of my business will be and the pricing strategy involved. I will also describe the value proportion for each service provided in comparison to the competition’s price of provided products/services. In addition, I will explain my business buying options and use of credit. Moreover, I will outline the credit terms I will use for purchasing from supplier, my expectations, and reasoning for using this chose method.

Subsequently, an increase in population increases the demand for haircuts. In the short run, we expect that the typical firm is likely to begin:

Expansion within Jugnu’s salon may include that they can talk to their customers and ask them what services they wish the salon offered. Jugnu’s salon needs to focus the attention on a niche service, such as spray tanning or body wraps. It can also hire more employees and then set them up in the salon so that they can cut hair and offer extra services. Jugnu’s can sell products like nail treatments, accessories, hair products, facial products and home massage products. It can also consider expanding the storefront as some services, such as waxing and massage, need their own rooms.

UMUC Haircut has identified the need to improve its process for scheduling customers and employees in order to increase profit. To maintain a competitive advantage, UMUC Haircut must upgrade its scheduling system. By doing so, they will be able to track revenue and overhead cost more efficiently. When customer’s call to make an appointment or walk in their information will be recorded in the system. To minimize overhead cost, employees will be scheduled based on customer service needs. The system will also keep track of customer services and re-scheduling of next appointments. UMUC Haircut will be able to offer discounts or specials by tracking customer’s birthdays and anniversaries. The system will also UMUC Haircut to capture demographic

Porter’s Five Competitive Forces Analysis is a framework developed by Michael E. Porter of Harvard Business School for study of industry analysis by analyzing five competitive forces which define industry and its business strategy. These five competitive forces determine the competitive advantages, disadvantages and attractiveness or profitability of industry.

The Porter Five forces analysis helps the marketer to contrast a competitive environment. Porter’s five forces model is comprised of following five completive forces:

Additionally, when you raise the bar and have high standards, your grooming has the opportunity to stand out. Yes, people will try ‘the other place’. If your grooming is superior and your customer service is friendly and excellent, your customer will come back. The usual reaction is to start competing

spreads you will be lucky to make it out of the month in business. A multiple of things affect businesses coming and going such as the threat of new entrants, rivalry among competitors, and the threat of substitutes. Since there are so many shops often people can just go to another shop which is why you have to distinguish yourself, with new entrants always around the corner you have to make sure you establish a good location and customer base, this is what will keep you in business and successful. Since shops come by the dozens there is often competition and advertising in other shops