The World 's Largest Restaurant Company

Company strategy is management plan of how to best use of company resources to achieve the business goals successfully, includes what products and services provided that can attract and sustain customers, how the company positioning in the industry environment, how to develop and increase their sustainable competitive advantage, continuous improvements of processes in different functional such as R&D, marketing, systems and operations, and how to deliver the superior value to customers.

Strategy is a set of complicated tactics formulated by the executives of a company directed towards the achievement of company’s goal (Salmela, 2002). It is about all the path ways that a company would follow to reach its ultimate goal. It is a company’s strategy which helps to identify what it does better than the other companies in the industries, which may be different from what it does best. For successful strategy formulation and implementation, a company should know the needs of customers and should have knowledge of its competitors. Through a good strategy a company would identify that opportunity which makes it different from the others (Thompson, 2005).

In order to understand and conduct a complete financial analysis of either organization, or any company for that matter, that desires to increase aspects of business, an analysis becomes fundamental when defining the company’s current standings in the market. This can also be a great way in order to discover new ways for expansion of productivity and development within the organization. Throughout the execution of a financial analysis of any business, it is imperative to understand the background of the company and the products they produce and sell. By understanding these

Yum! Brands started out as Tricon Global Restaurants in 1997 as the result of a separation from PepsiCo, and became owners of the KFC, Pizza Hut and Taco Bell brand names worldwide. Yum! Brands is now a Fortune 500 company based out of Louisville, Kentucky and the world’s largest restaurant company in the world in terms of system restaurants. With over 37,000 restaurants in over 110 countries, Yum! Brands dominates four sectors of the quick-service food industry: Mexican with the Taco Bell name, chicken with the world famous Kentucky Fried Chicken brand, pizza with the Pizza Hut chain, and seafood with their Long John Silver’s restaurants. Yum! Brands also owns A&W Restaurants, the longest running franchise chain in the

According to Slack et al. The corporate strategy or business strategy is the guide lines for the whole corporation’s businesses in relation to its markets, customers, and the competitors (2007). In the same context, the same authors discussed the link between the corporate strategy and

In order to discover an international company I was unaware of, I google searched "most successful international companies that nobody knows about." Then, I clicked on the Business Insider article entitled, "The 8 Biggest Companies You've Never Heard of. " While I overviewed the companies listed, the one that stuck out to me was Yum! Brands, Inc. The $11 Billion business is publicly traded at the New York Stock Exchange, its headquarters is located in Louisville, Kentucky, and it is the parent company to brands including: Wingstreet, Taco Bell, Long John Silvers, A&W, KFC, and Pizza Hut.

Business analysis is a significant aspect of any business and company. This is mainly because change is the only constant thing that needs to be constantly dealt with. Change can happen in both your target market and in the industry your business or company belongs to, and for your business to survive and succeed despite these changes, proper business analysis must be conducted at the right time. In such a cutthroat business environment, business analysis is essential in order to maintain competitiveness.

Corporate Strategy has been defined by numerous authors. Grant (1995) claims corporate strategy deals with the way a corporation manages a number of different businesses. Lynch, R, in both his third and fourth edition books on corporate strategy refers to Penrose (1959) definition of corporate strategy as “the pattern of major objectives, purposes or goals and essential polices or plans for achieving those goals, stated in such a way as to define what business the company is in or to be in and the kind of company it is or to be”

All business needs to take action which helps them keep good position on the market. Before taken any action analysis has to be made. Answers and data which were obtained during analysis can help chose strategies, which help achieve objectives.

An organisation’s strategy plays an important role of providing direction of where company wants to be and how best to allocate the company’s resources to meet its objectives. The formulation of business strategies has evolved over the years and has been made more difficult in recent by the uncertain operating environments and global financial crises.

There is no exact definition for Strategy because it is defined in different ways as some people think that make a plan to get success in future is a strategy while others think that future is hard to predict. Exceptionally, some Japanese companies have no strategies though these companies have a good cost and continuous improvement. The definition for strategy is to explain the direction and scope of any company for the long term to achieve advantage for the company or to fulfill the needs and expectations. Strategy is different from Operational effectiveness and they work in different manner in the companies. Michael Porter, who is a professor at Harvard Business School and a strategy expert, says that it should determine how organizational resources and skills should create advantage. Accordingly, Strategy can also be defined as an organizational change during actions in the organizations for better and advantageous results or to determine how we win and get success in the future period. It is a needful developed plan with respect to market to compete the world. Organizations should be responsible for competitive changes according to the market. It is the main goal for any Organizations. Business/IT strategy is very important to know the success rate of your business. Apart from Business Strategy, the other two main types of strategy are Corporate Strategy and Team Strategy. These strategies give competitive advantage of cost leadership, differentiation and focus. The

On a global scale, YUM brand is the largest restaurant company in the world with 13 billion in total revenue in 2014. In the year 2014, Yum! Brand has opened over 1000 international units with an average of 3 units opening a day. This rate of expansion is unheard of in the modern restaurant business.

A company 's strategy consists of the competitive moves and business approaches that managers are employing to grow the business, attract and please customers, compete successfully, conduct operations, and achieve the targeted levels of organizational performance.

It is important to comprehend general definition of corporate strategy in context of management. Grant (2010) describes strategy as “the pattern of objectives, purposes, or goals and the major policies and plans for achieving these goals, stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be.” (Grant, 2010, p.17) Corporate generally undertake planning and strategy through using SWOT (Strength, Weakness, Opportunity and Threat) where inner strength and weakness and outer opportunity and threats are identified using framework. There are advantages and disadvantages that SWOT analysis is embedded with. (Johnson, 2007, pp.100-102)

Yum! is an American fast food company and one of the world’s largest fast food restaurant companies with presence in over 125 countries, operating the licensed brands which are famous worldwide e.g. KFC (Kentucky Fried Chicken), Taco Bell, Pizza Hut, A&W Restaurants, Long John Silver’s and the Wing Street.