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The Negative Impact Of Body Image In The Media

Decent Essays

According to recent research, tremendous exposure to media has a negative impact on consumers and their health, as well as their body image. The ideal body image that is seen by today’s society is tall, thin, muscular, and fit. It is constantly advertised in various forms of media including, televisions, magazines, internet, and smartphone devices, which can make some people feel insecure about appearance and health. The constant reinforcement of the ideal body image throughout the media negatively impacts society through self-esteem, rise of self-enhancements, and health. There are many different factors that play a role in obtaining the ideal body image that meets the society’s norm. The ideal body image that is seen by society is being tall, thin, muscular, and fit. It is commonly seen across various media platforms, making it more popular. The group of people that are targeted ranges from teenagers to adults who engaged in social networking websites (Fardouly and et, al.). The increase in media consumption has proven that it leads to body dissatisfaction among consumers. A statistic from Body Image shows, “Similarly, 90% of 16-24 year olds in the United Kingdom (Office for National Statistics, 2013), and 90% of 18-29 year olds in the United States (Pew Research, 2013a), use social networking websites” (Fardouly and et, al.). The amount of exposure to social media is relatively high in a particular age. These social networking websites have images that are constantly

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