The For Breast Cancer Action

The product of the CIBC Run for the Cure is the 1K / 5K run itself. The run satisfies the needs and wants of the consumer and the consumers are the supporter of breast cancer, victims of breast cancer, and families of the victims. CIBC’s true purpose of this event is to spread awareness of breast cancer. CIBC Run for the Cure started with community of 1500 participants, but now there are more than 100,000 participants supporting and donating to the Canadian Breast Cancer Foundation in order to help those suffering from cancer. The participants illustrate their support through the 1K / 5K run and by the act of wearing pink. This event fosters the positive feelings experiences for both men and women suffering from breast cancer, so they can

The “Pink Tax,” the bane of women everywhere, and especially in corporate America. Women’s products and health lies in the hands of corporations who charge more for products geared towards women than their male counterparts. This is usually by a few cents on the dollar, but keep in mind that women are paid less than men. So, this can add up over time, and cause many frustrations.

Even though breast cancer is an important issue in today’s society and there are different organizations and charities that raise money for breast cancer; the pink ribbon is something that causes a variety of problems. In her article “The Problem with National Breast Cancer Awareness Month,” Robin Hilmantel makes an effective argument and uses pathos to reach out to women by showing the perspective of a real person who was suffering from breast cancer, as well as use symbolism to argue how the pink ribbon is being used in a misguided way. However, she does not have a well-developed thesis and her evidence does not present any citation or where she got the information from which gives doubts on her credibility.

Peggy also talks about how she sees the use of the pink sign all over from the stores to a car wash. It’s a sign to tell people to get check breast cancer has the pink ribbon and the author talks about how men are incouraged to grow out their facial hair for prostate cancer. The author talks about how mammograms are both a saver but harmful because it can scare young woman. Yes they can save a woman’s life but they are also cause more problems from the radiation from the mammograms and the fact they can cause unwanted

The term Pinkwashing was created by Breast Cancer Action. It was a part of their Think Before You Pink campaign. Pinkwashing or pinkwasher is an organization that claims to care about breast cancer by promoting a pink ribbon product however they produce and sell products that are linked to disease. An example of Pinkwashing would be KFC’s “Buckets for the Cure”, since high intakes of fried and barbequed meat can cause breast cancer.

Asda’s funding has transformed the Breast Cancer Campaign by accepting the charity to fund breast cancer research. The Tickled Pink Campaign not only raises money, it also helps to raise awareness of breast cancer. they do this by turning products pink, this makes it stand out more to the Asda customers. last year they raised £4 million.

People will say, “Why don’t you just buy the men’s products?” With this thinking, it beats around the bush and avoids the problems at hand. If one were to execute a solution of the Pink tax, genderless products like unisex razors and deodorants would be created. Instead of questioning women about their purchases of men’s products, question why there is gendered products at all. These products are necessities and the only justifiable difference between a man’s product and a woman’s product is just based on the fact of pink or feminine packaging and the targeted

In her essay "Pink Think," Lynn Peril explains and criticizes “Pink Think” roles by showing that the world has changed and now women have more roles than ever before. With her argument, Lynn Peril describes the preconception of female, how feminine ideal affects women’s life, as well as claims that “Pink Think” or those prejudices should be modified.

Corporates integrate themselves into the daily lives of their consumers by choosing social normalities solely for their selfish interest. Bartyzel in his article mentions how individual lives become normal without realization that those social changes are made by corporations for their own selfish benefits. She writes, “excessive repetition of Princess products, which encompassed everythingfrom pens to Band-Aids, had a significant effect on her daughter. It even informed how adults interacted with her child, offering ‘princess pancakes,’ pink balloons, and even a ‘princess chair’ at the dentist office” (Bartyzel 468). Pink color and princess dresses became normal thing and all girls are thought of having those similar interests. Another impact

Pink from the Pulpit is a grassroots effort to partner Komen Northwest NC with places of worship, providing resources to educate the members of their congregation on the importance of breast health. This program will provide information on breast health, events, and the impact that our local Affiliate is making in our region.

According to the United States Breast Cancer Statistics (2016), in 2016 there will be an estimated 246,660 newly diagnosed cases of invasive breast cancer and 61,000 of non-invasive breast cancer among women. For this reason, when studying breast cancer based on a large-scale impact, it not only affects the patient themselves but, as well as their families and communities nationwide. Furthermore, many contributing factors lead to this being such a public health issue. Conclusively, there are specific programs, services, and policies that help to assist the contributing factors of such a public health threat. Nevertheless, breast cancer is still an increasing concern in society, and much-needed research is required to be able to detect and treat this disease.

The Susan G. Komen Foundation of Greater Atlanta’s goal is to reduce mortality of African American breast cancer by 25% in the next 5 years (Susan G. Komen Atlanta, 2017). In order to reach this goal, Komen has created many local outreach programs to educate the community about breast health and breast cancer screening (Susan G. Komen Greater Atlanta, 2017). Educational programs like these can have significant impacts on breast cancer mortality rates (Asuquo and Olajide, 2015). However, they may need to focus on certain racial, ethnic, or socioeconomic groups (Herndon, et al., 2013). Worship in Pink is one of Komen’s educational outreach programs that provides breast health and screening information to participating religious organizations (Susan G. Komen, 2017).

The Charitable Giving program at lululemon athletica is committed to raising awareness of charities in the communities in which it does business. Guests decide which local charities they would like to support and the store then selects up to eight of these to be part of the program. lululemon athletica is also committed to the Centre for Integrated Healing, an organization dedicated to holistic treatment and prevention of cancer, and Silken Laumann’s community-oriented Active Kids Movement.8

Ehrenreich’s “Welcome to Cancerland” narrative resists becoming normate, she is critical of the economics and gendering surrounding breast cancer in mainstream culture biomedicine. Ehrenreich states that “more so than in the case of any other disease, breast cancer organizations and events feed on generous flow to corporate support (45).” Ehrenreich writes that “it is the very blandness of breast cancer, at least in mainstream perceptions, that makes it an attractive object of corporate charity and a way for companies to brand themselves friend of the middle aged female market” (48). Corporations make a profit while also appearing to care for individuals with breast cancer. The events sponsored by corporations engage with breast cancer on a surface level, much of the “ultra feminine theme of the breast cancer “market place” is “a response to the treatments’ disastrous effects on one’s looks” (46). The mainstream often does not recognize the treatment effects, environmental causes, the long-term psychological, physical, and social impact of people who survive or live with the disease, which Ehrenreich states. Furthermore, the focus on the appearance of women show that the breast cancer market reinforces patriarchal ideals and normative modes of gendering that Ehrenreich resists. Ehrenreich states that like the marketplace, the breast cancer industry largely profits, it is a $12-16 billion industry in surgery and treatments (health care centers, chemotherapy, radiation, drugs, and other options enforced by the biomedical industry) (51). Ehrenreich notes that one-third of Avon Breast Cancer Crusade, twenty-five percent of Komen of money is spent on advertising for races (51). The survivors who participate in races or purchasing breast cancer merchandise “are the best possible advertisements for routine screening mammograms, early

In the same way, American Cancer Society will help the ones who are suffering from different types of cancers. “On the list of cancers with the worst prognoses, glioblastoma is near the top. Doctors tend to rank cancers by the likelihood a patient will be alive five years after treatment. That's the magic mark beyond which people have a better chance of beating a disease altogether. With glioblastoma, within a year or two of diagnosis, seventy-five percent of patients are dead”(Park). The disease is They raise money to fight breast cancer and provide money and find cures for those who are in need. They offer many different types of cancers such as cervical, lung, testicular, and pancreatic and many other different deadly cancers. “Women in higher risk groups would need more aggressive screening depending upon the severity of the risk. But for routine screening today`s guidelines narrow the gap between the cancer society and the major task force advising the government--a better consensus may lessen the current confusion” (Look). The amount of money they make all goes to a good cause and helps with making the ones who are suffering possibly suffer