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The Change Is A Fundamental Element Of Its Success

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if Involving and engaging with people who will be affected by the change is a fundamental element of its success. The anticipated barriers, resisting forces identified from the analysis stage, need to be the focus when unfreezing. How to involve these key players and impart the vision will be a major part of the action plan in implementing the change. Communicating and ‘drawing people in’ is the major component to success (Heller, 1998). An agreed communication strategy with all stakeholders noted needs to form the basis whilst unfreezing. If participants don’t understand the need to change, resistance will exist and failure will ensue. (Parkin, 2009).
To aid communication, individual meetings with all groups would be needed including patient groups and representatives. This will allow for questions and answers and gives time for information to be digested. Participants can offer ideas and contribute to its success, therefore owning the initiative (Gill, 2011). This empowering effect brings ownership to the change (Parkin, 1999). The belief that it is not the change itself that causes resistance, but the way the change is implemented is held by Hunt (1992), and therefore its initiation needs to be well planned. However, realistically, the change proposal will impact on how people work in the future, and how patients receive essential treatment; and so Oreg (2006) believes that change agents need to focus on three factors: the trust placed in managers ,the information given

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