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The Background Of Nestle

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Background of Nestlé
Nestlé is a Swiss multinational food and beverage company headquarter in Vevey Switzerland; the company product include beverages, milk products, ice cream, nutrition and healthcare, dishes and cooking aids, confectionery last but not least pet care. Nestlé has factories in 86 countries and its products are sold in 196 countries around the world (Nestlé 2013 annual report). The macro environment in 2013 was one of the soft growths in developed and developing countries, Nestlé response was to increase brand support, innovation and ensure price sensitively matching consumer needs. Nestlé sales have significantly growth 2.7% from CHF 89.7 billion in year 2012 to CHF 92.2 billion in year 2013.

Graph 1: Nestlé Worldwide
(Source: Nestlé 2013 Annual Report)

Introduction
Leading accounting standard such as US Financial Accounting Standards Board (FASB) and IASB are increasingly moving towards to have systematically substituted market-based measures for cost-based measures during 1980 (Hitz 2007). Although Switzerland is not a member of the European Union and therefore …show more content…

The concepts of fair value have become popular in recent year; although historical cost is still consider more conservative and reliable. As study of the decision usefulness of fair value, definition and meaning of the term “fair value” are basically equivalent in FASB and IASB pronouncement. FAS 157 define fair value as “price would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date”. Hence, IFRS 13 fair value measurement fair value as the basis of an ‘exit price’ notion and uses a fair value hierarchy which results in a market-based rather than entity-specific measurement (IAS Plus

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