The ‘Book Publishing in 2010’ by Bradley and Bartlett

At one time, it is true, e-book publishing barley made its niche. This was particularly so in Europe. But Amazon Kindle and similar tools have made it more acceptable and popular and studies such s those by PWC (nd) predict incremental but sure growth of the digital book publishing future.

The Kindle, Nook, and similar e-readers were created with the hopes of keeping literature alive in the digital age by converting traditional ink texts into swipeable and chargeable electronic documents. With this shifting market, authors and publishers alike have adapted in order to keep up with demand. Authors agree to allow their books to be digitally downloadable, and the books are then made purchasable for a cheaper price than print. Since the creation of e-readers, many new publication companies operating solely electronically have popped up to offer old and new authors alike the chance to be published digitally. If an author finds it particularly difficult to get their work published traditionally, they may turn to electronic publishing in order to get their work to the

The prevalent of e-books creates numerous platforms for the marketplace of books. For example, when Steve Jobs announced the launch of the iPad iBooks, it created an enormous opportunity for publishers.

.Amazon’s huge success has not gone without notice by the public or media attention, and has certainly not been missed by the CEO Jeff Bezos. At the BuisinesssInsider event in New York earlier this month he was quoted saying “The book industry is in better shape than it ever has been and it’s due to [ebooks],” (Roberts). This outlook is understandable when you are one of the main beneficiaries of the profits. He is obviously not referring to the bookstores or the libraries of the country. The CEO is now the thirteenth wealthiest men in in America. Bezos firmly believes that thirty dollars is too much to pay for an eBook he believes that the lower the price is set the more readers will buy the book, leading to a bigger profit for everyone involved. This outlook has not been shared by others in the writing and publishing community, this business model may work for some authors and dramatically injure the profits of others. There are now rumors that Amazon wishes to become a publisher of print books as well, however, this brings people to wonder why one of the major forerunners in the electronic book industry would want to digress to print. This strange strategy may be due to the fact that they have realized that print books are not going anywhere, there will always be readers who prefer the print version of a book and they are looking to pick up the slack of eBooks not catering to those buyers.

Read the case, Barnes and Noble: Managing the E-Book Revolution (use the link in the syllabus)

E-books have become a new channel for book content distribution. Sales are skyrocketing thanks to the popularity of Amazon’s Kindle e-book reader and the iPad. Publishing companies have begun investing more resources in the Kindle and iPad as delivery platforms for their books and less money in traditional delivery platforms like print news and bound books. Textbook publishers are working on iPad versions of their offerings; newspapers have apps out for the iPad and offer Kindle subscriptions to readers; and major publishers are contracting with software companies to convert existing files to e-reader compatible products.

In all the proceeding cases, we analyzed the various levels of the external environment, moving through the remote, to the industry and finally to the operating environment. Through doing this we saw where Amazon's potential opportunities and threats lay. We also applied Porter's Five Forces to asses the threats in the industry environment.

This paper is about Book publishing industry in the USA. Main analysis are done using Porter’s

This has an effect on the increase growth of online sales of books; for example, as the price of books is expensive in the high street, such as WHSmith; customers will switch to online purchase, such as, Amazon. Moreover, the changing in technology also encouraging consumers to switch from traditional printed books sold in high street book stores to e-books sold online. For example, this has been supported by the BBC website which suggests that ‘the total number of printed books sold dropped even further- falling 9.8% to 186.9 million.’ This implies that the continued growth of the digital e-books market sold online has serious impact/responsible for the large decrease in high street book sales. (BBC, 2014)

The main changes book industry has to face are changes in Environment and Technology. Due to introduction of E-books and online shopping, book retailers have to face a lot of losses and ultimately adapting to the new environment. The adaptability for the book industry have to face this wicked problem because due to increase in technology and its complex structure, this process cannot be done step by step. This journal introduces the readers to all the challenges and changes faced by book industry and few of the steps they used to adapt to this dramatic change.

Amazon, a tech giant and the biggest web shop in the world, is feared widely by retail companies. The company started out as an online bookstore and quickly expanded their product range with music, clothes, and numerous retail products and is becoming an “Everything Store”. Apart from their retail products, Amazon is known for their technological products. Amazon is a tech giant which exploits internet as their central business, which is contrary to their retail industry competitors. Amazon does not own physical stores but sells their products on their online store and delivers them at home. One of the reasons why retail companies fear the “Everything Store” is because Amazon disrupts retail industries through their

Harrison-Keyes, Inc. is a century-old company that specializing in publishing scientific, technical and business books and journals, professional and consumer books, textbooks, and other educational materials for all levels of study. During that century, Harrison-Keyes has shifted its focus from publishing the works well-established authors to publishing business, scientific, and technical materials. In the process, Harrison-Keyes has established itself as prominent company in the publishing industry; however, recently increased competition has caused profits to decrease, a new CEO to be hired, and the adoption of a new strategic approach. This new, wide-ranging strategy focused on e-publishing,

Book publishers are currently moving slowly and are attempting to maintain a steady company by dropping the price on books to increase the amount of consumer’s purchasing the product .The value chain model is heavily influenced in the new change of the business and the direction it will be heading. The model is based on Firm infrastructure, as these companies have been analysing one another’s companies to gain a competitive advantage. An example of B&N would be analysing Amazons electronic reader and electronic book whilst being able to copy the method but at the same time persuade the customers to stay loyal with these businesses. B&N have also been using inbound logistics method which is to invest into the share market in stocks which allow them to control the inventory of books and to warehouse many of the products or materials needed to create physical books.

It is no overstatement that the boom in digital reading has revolutionized the book industry. Although ideas about electronic libraries date back to the 1970’s, the market took off in 2007 with the launch of the Sony Reader and the Kindle. In 2013, e-books already accounted for a quarter of adult trade sales, bringing in $1.3 billion in revenue. This rapid growth can be attributed to how portable and convenient e-books are, as well as the utility of features like built-in dictionaries. Moreover, e-books offer benefits in the form of greater accessibility and lower prices. They usually cost 30% less than physical books, and public domain books can be found for free on platforms such as Project Gutenberg. At the same time, e-books also eliminate geographical barriers – with Internet access, the same book can be acquired by someone in London or in Bogota and downloaded in a matter of seconds. Ultimately, these benefits are more than mere conveniences– they serve as important tools for disseminating information and spreading education.

The electronic book (e-book), existing as a virtual entity stored in a digital file, began to emerge in its own right in the last years of the twentieth century. Like many new technologies it suffered from technical teething troubles, ineffective or inappropriate marketing, commercial rivalries that slowed its progress, and initial public scepticism or indifference.