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Swot Analysis Of Bahamasair

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Definition of S.W.O.T. Analysis
When examining the potential for a new business or product, a SWOT analysis can help determine the likely risks and rewards. A SWOT analysis is an organized list of a business’s greatest strengths, weaknesses, opportunities, and threats. Strengths, which are the appearances of the business that give it an advantage over others, and weaknesses, which are features that place the team at a disadvantage, are internal to the company and can be changed over time but not without some work. Opportunities, which are basics that the business could use to enhance its strengths, and threats, which are elements in the environment that could cause concern for the business, are external and they are out there in the market, …show more content…

Because Bahamasair is a government owned airline, they have full support from the Government of the Bahamas. This gives Bahamasair a competitive advantage over competing local airlines because whatever their needs are, the government makes an effort to provide for them. The new ATR fleet is a perfect example of the support from the government. They saw the need to invest in new airplanes to replace the aging fleet that Bahamasair now owns and they executed. In a press release, The Hon. Philip Davis, Deputy Prime Minister of the Bahamas, said, “It is now “critical” to replace the present fleet in order to maintain the airline’s record of “safe, reliable and economical air service, to render it economically viable in the short-term and to make it attractive to private investors in the longer term (Bahamas Islands Info, …show more content…

Bahamasair has some of the most elite pilots on their team. According to Captain Samuel Brennen, a pilot with Bahamasair for more than twenty years, in order to become a pilot at Bahamasair back in the old days, one had to get certified in London (Brennen, 2016). Also, one had to go through an extensive training process to become a captain on the airline. The criteria is very stringent. This is done to ensure that pilots are efficient in whatever situation they are faced with when flying. He went on to say, “The other day when Hurricane Joaquin had passed, the Prime Minister and his entourage wanted to assess the damages in San Salvador but because he didn’t have any clearance and paper work to land on the island, he refused to grant the request (Brennen, 2016).” That demonstrated proficiency in his line of work and how important it is to follow the aviation rules. Flight attendants are very professional with their as they strive to make the customers feel welcomed and appreciated when on board the aircrafts. The mechanics are also highly trained to ensure that the aircrafts are air

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