Strategy And Execution Of The Blue Ocean

Discuss the market factors (level 2). How do the relevant market factors affect the performance of the focal organization?

Make a customer analysis and segment the market. What impact does your analysis have on the current business model of the company?

Blue Ocean Strategy Paper Establishments are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions, but there is also the possibility that the decisions taken have not been the best. The mission as marketing managers is to discover the wise decision that would mark not only within the industry, but also in the market with the purpose of repeating that decision in a clever and a systematic way. Redbox creates their new brainchild in 2002 McDonald's Ventures, LLC. The original idea was that two important services were combined in the movie rental

Does the firms’ value proposition match with the benefits asked for by the consumers from the target segment?

This section will focus on customers’ needs, identifying collaborators and their strategic goals and identifying the competition that provides similar products.

Identify a change that your selected business or organization is going through or will go through in the near future. This could be a product, technology, people, or culture change.

According The Wall Street Journal” … Cirque du Soleil, the Canadian company that redefined the dynamics of a declining circus industry in the 1980s. Under conventional strategy analysis, the circus industry was a loser. Star performers had “supplier power” over the company. Alternative forms of entertainment, from sporting events to home entertainment systems, were relatively inexpensive and on the rise. Moreover, animal rights groups were putting increased pressure on circuses for their treatment of animals.” (Murray, 2014) A new era was created transforming the concept of what is a circus today. As the Wall Street Journal described, “Cirque du Soleil eliminated the animals and reduced the importance of individual stars. It created a new form of entertainment that combined dance, music and athletic skill to appeal to an upscale adult audience that had abandoned the traditional circus. (Murray, 2014)

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

General Issue: which segments should the company target? How should the company and its products be positioned?

Carefully evaluate the pros and cons of the segment markets and determine the market where the product has definite advantages over other

The authors of the book 'Blue Ocean Strategy' are two friends who dedicated the book to their friendship, loyalty and belief in one another. They are: W. Chan Kim and Renée Mauborgne. They met twenty years before publishing the book, in a classroom – one as a professor, the other as a student. And since that time they have been working together seeing themselves like two wet rats in a drain.

This strategy seem challenging since this strategy focus on capture new market and new demand, which it’s required extra efforts in term of innovation of products and promotion in order to make customers realize about their product. Even there are some discussions about the blue ocean strategies; however, based on my review on customers comment said that the practical guidance on how to create them is limited. Therefore, without usual analytic framework which can be used as guidelines to create blue oceans as well as effective principles to manage risk, creating blue oceans viewed as too risky for managers to pursue as strategy for their company.

The Four actions of the Blue Ocean Strategy are raise, create, eliminate and reduce. By Following the Blue Ocean Strategy, we are eliminating the current need to gain practical experience after receiving your bachelors degree. This provides students with hands on experience and the ability to access knowledge that has already saved numerous wildlife animals. This will allow you hands on experience and always access to knowledge that has already saved numerous wildlife animals. If SeaWorld created their own certification program, it would eliminate the need for other accredited facilities to go to SeaWorld, students would be able to go through SeaWorld instead. SeaWorld would be able to teach students the best way to care for the animals because they have done it for the longest time. They have cared for and studied a wide range of species which has created a large collection of knowledge, skill and techniques. SeaWorld will provide students with access to healthy killer whale blood level databases, how to perform

In terms of Customer, I as the marketing manager have selected the target market as following firstly The Harried Assistants, second, The High-Tech Managers,

There are some tool produce to help implement blue ocean strategy. The Eliminate-Reduce-Raise-Create (ERRC) Grid is the matrix that help execute blue ocean strategy with the four action framework: eliminating, reducing, aising and creating. ERRC Grid help company to remain on their competitive factors. Eliminating and reduce the factor that the transitional industry take it for granted can help the new strategy to remain unique from the transitional market. Nevertheless, raising and creating some unique competitive factor the transitional market never or seldom offered that is above the industry standard. With all these “Four Actions Framework” the company can escape the transitional red ocean market by activate a new blue ocean market and create a new value curve. (Kim & Mauborgne, 2005)