preview

Stereotypes Of Teenagers

Satisfactory Essays

When watching different advertisements people will notice that each market segment is usually portrayed in a certain way. Thought advertisements society gets a sense of how people in their age group should be. While sometimes the advertisements get the portrayals right, while sometimes they are off and can hurt the self-esteems of the people watching it. One segment affected heavily by advertisements is teenagers. Advertising defines a teenager as the "cool kid" who is confident and usually values materialistic things like clothing and cell phones. Additionally teens are usually portrayed as the popular person who has many friends and is fit and good looking. For example, in the fall in love Aeropostale advertisement the viewer follows a girl throughout her day at school. The girl used in …show more content…

The ad makes it seem that all teenager are perfect in the way they look, dress and act. In reality, all teenagers have are different in the way they look, dress and act. The ad makes teens think in order to fit in they need to be small figured, confident and have nice things. Moving on to the segment of thirty to forty-year-olds, advertisements define this segment as someone who is middle class, married and usually has children. For example, in a Home Depot ad it shows a middle-aged man and woman who worry about their rowdy children messing up the walls. In the ad, the family looks to be middle class. The definition of this segment is mostly right. During this range of ages, most people are settling down, getting into their long term career and trying to find someone to settle down with. Lastly, advertisements are defining seniors as people that only see age as a number that still live an active life where they travel, exercise and enjoy life. For example, the tourism department of New Zealand has an advertisement showing seniors jumping and enjoying their time on the

Get Access