Stereotypes In The Fashion Industry

Expectations on women to appear a certain way remain evident in society since the beginning of time. The evidence lies in the modern surge of eating disorders, cosmetic surgery, and excessive makeup application. All further enforced by stick-thin, photoshopped models and celebrities in media. Now more than ever, societal pressures regarding beauty lead women to take extreme actions.

Throughout their lives, women of all ages are constantly being bombarded with advertisements convincing them they must meet an ideal of the perfect body image. This is all thanks to companies that share a common goal to influence the mainstream population into believing they need to purchase certain products in order to compare to the impossible standards set by the beauty industry. In Dave Barry’s “Beauty and the Beast” he displays that it is planted in young girls minds that they need to look, dress, feel, and even act a certain way. However, men aren’t as affected by these capitalistic marketing schemes. In short, the media has affected the way women think of themselves.

I believe it is difficult to overcome stereotype in the work industry. These stereotypes have been around for a long time and affect both males and females in their ability to “fit into” a work environment. The high female participation rate I chose was the 90% of woman as a registered nurse. This has been a traditional woman’s job, in fact, the only job available to women who wanted to join the military in the past. This job like many other high participation rates in the chart is a caring, nurturing, and humanitarian career. This was believed to be a natural fit for a woman to care for the sick and injured. The low participation rate I chose requires a training skill and has a rate of only 2.4% which is an electrician. The low participation

If that paradigm were true to this article, then those women would not have had to document their lives. There would not be body image revolutions happening if much of society agreed with the “standard” image of women. These women would have experienced collective conscience. They would have shared the same belief with society on body image which would create social solidarity; however, those women felt dissatisfaction with themselves which leads to dysfunction in a society. Many women may see the manifest function of fashion industries is to provide us with socially excepted clothing, however many don’t see the latent function as trying to conform women to have their “ideal” body

Does your attire associate you with a certain race or any particular crowd of people? This is a topic that has created controversy for decades. To me, this is one of the many examples of stereotypes in today’s society.

Society in general is judgemental, and that includes most everyone. When walking past someone on the street thoughts will go through another's head; such as, they’re wearing all black, they must be goth, that person’s wearing a cheer outfit and is a blonde, she must be dumb, and so on. Now some of these assumptions may be true, but not always. The different ways that people dress, such as the colors they wear, how modest or revealing the outfit is, or how expensive the clothes are is one of the most common ways for people to publicly express themselves. How a person dresses to express themselves though, is not for others to judge.

If you look at a department store, it is broken up into different sections based on age and gender. Most department stores are divided into women’s, men’s, boys, girls, juniors, toddlers, infants, etc. Within each specific section, there is a particular vocabulary used in reference to certain articles of clothing, and gender plays a huge part in that. For example, Certain words may appear in the women’s clothing section that would never appear in the men's section and vise versa. In America, the words “skirt” or “dress” will never appear in the men’s section of a department store. That is because society only recognizes “skirts” and “dresses” as a female clothing item. This is probably the easiest concept to understand when connecting language

For thousands of years, women are expected to conform to the roles each society gives to them. In “Homage to My Hips,” written by Lucille Clifton, the speaker expresses her love for her body, even though her big hips don’t fit other people’s standards. The speaker explains the confidence she feels, which all women can relate to. “Cosmetics Do No Good,” written by Steve Kowit, has a speaker who feels the need to conform to the roles that society gives to women. The speaker attempts to satisfy other people rather than being comfortable in her own skin. Both Clifton and Kowit develop their speaker’s identities by using symbolism, repetition, hyperbole, and simile in order to portray how women have different notions about their own body.

Whether it be walking down your local street or watching T.V. you are constantly bombarded with beauty ads of the ideal women today. The cultural belief that women should imprison themselves in their own bodies has been one of many decades. It is remarkably accepted in our society today, where most of us don’t give much thought to it. As once said by Naomi Wolf, a neo-feminist and sociologist’s, women continue to overcome legal and physical obstacles, the more viciously these brutal images of beauty have added more challenges to women’s success(486). This can also be referred to as “the beauty myth”. Since the beginning of time women have been seen as inferior to men, in cultures and values. This Calvin Klein Ad featuring the well-known model Bella Hadid is one of many examples of what kind of behavior and social structure is trapping and hindering women’s progress by objectifying them in the Beauty Myth.

This editorial includes concerns on how damaging the modeling industry is doing to the society’s best brains when it comes to the standard of beauty in the public space.

My first advertisement is from a vintage EBONY magazine for Fashion Fair make up products. EBONY magazine consumers are mostly African-American women. The audience choice is mostly for the African-American women ages range from (19 and up). Personally, I find it hard to classify the ages because; when it comes to makeup products it varies. The advertisement captures an African-American woman/model wearing Fashion Fair makeup products (foundation, massacre and a bare lipstick). The model is wearing a bold statement necklace in what appears in her bare skin. Making a clear statement about the makeup based on model appearance. The appeal was catchy it wasn’t one that you could just turn the page on, it was eye catching. The main essential for

In all cultures of recorded history, there are standards of beauty that many strive or have strived to attain. But what happens when being beautiful means more to a member of society than the habitual application of makeup or the desire for a person to be thin? What does it mean to an individual when exercising one’s desire to become beautiful involves the permanent mutilation a functioning part of the body or going ‘under the knife’ to alter ones genitalia? The pressure for a person to meet standards of beauty are everywhere one looks. From the dazzling models seen on billboards on the way to the supermarket, to to extensive advertising to buy a product to transform one’s body, the pressure for someone to alter their body is everywhere. By giving a brief history of body modification, giving examples of the way that individuals modify their bodies today, and explaining the unending role that the media plays on pressuring individuals to changing their physical appearance, one is able to better understand that the complex desire to meet the standards of beauty in a society are a part of everyday life.

Labels are for clothing, labels are not for people. It is important for people to understand stereotypes because most people get stereotypes and them having a bad mixed up. Stereotypes and having a bad is two totally different things, stereotypes are incomplete and not the whole truth. Stereotypes impact society because it gives people different views of themselves and others. Stereotypes are labels that are unfairly placed on people, and they affect all of us.

    Advertisements are used to capture a viewer’s awareness in order to sell their product with more ease and bigger results in sales. While most advertisements work effectively, there is, however, an abundance of advertisements that are considered to be offensive to many that come across it. Controversial advertisements have been increasing during the years. Many promoters have put risks on their company name in hope that their advertisement is successful. In a 2014 advertisement by Safra Gym, located in Singapore, the purpose is for their audience to sign up and buy a gym membership. Unfortunately for them, the way they promoted their product captures the audience’s attention, but not for them to buy their product. They portray their advertisement in a way that is considered to be sexist of women and stereotypical.

Every morning, countless girls and young women sit at their TV watching primarily thin, white actresses playing the lead roe on whatever show they happen to be watching. During commercials, more fit white people with straight white teeth, doe eyes, and thin noses are advertising any product imaginable.These young children go to the store to pick from a variety and what they’re met with has the variation of a bowl of cheerios. Barbies, for example: you can choose from 10 white dolls with big blue eyes, a waist the width of her neck, blonde hair, thin lips… or one black doll with the same eurocentric features only with darker skin and brown hair. These standards are set at a young age and follow women to their grave. The TV isn’t the only place these expectations become clear; they’re everywhere. In magazines, every model is below a size 2 unless specifically targeting “plus-sized women” (it was recently determined that plus sized includes any woman size 8 or higher). In every advertisement, these women pop up so often promoting not only a product but an expectation on how to live in order to achieve the look deemed normal. Young women grow up believing that they need to be beautiful in order to be accepted. Only the catch is, the idea of beauty beat into their heads is an ideal impossible to achieve healthily and naturally by the majority of women. The perpetuation of Western beauty standards is an ideal that causes harm to young women, and especially young women of color.