Statement Of Purpose In Hospitality Management

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

As I reflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customers or clients with goods and or services. Coming up with different strategies and marketing mixes is challenging because we live in a changing world with people who needs and financial situations are different. Yet still marketing engulfs every part of our daily lives. From what type of breakfast we eat, to where we shop, and even in our work environment. As I examine marketing, I will blend aspect to my career path as I make myself marketable for the future and aid my employer in the growth and survival in the economy.

Marketing is everywhere. It can be seen in all forms of media. Advertisements are plastered all over the internet, they are constantly on television, and heard on the radio. It is impossible to escape the constant pressure from businesses promoting themselves and their products. On the business side of things, advertising is extremely competitive. Good marketing can give a business an edge over their competition. To become the best in marketing, use well thought out strategies, know the targeted customers, and use the most cost-effective medium for the situation.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Though I’ve gained restaurant and theme park experience in my past, Orange Lake Resort was my first experience within the hotel industry. Orange Lake has provided me with invaluable lessons regarding handling escalated guest situations, time share ownership, and teamwork. Because Orange Lake Resort is a Holiday Inn property I’m now a part of the large, interactive Holiday Inn network that provides employees with a wide variety of opportunities to grow and expand within and outside of the company. Throughout my internship I’ve also been introduced to so many fellow Rosen students. Building relationships with my fellow industry and collegiate peers has improved my social and academic life simultaneously. I’ve been introduced to friends I can now study with for exams and carpool to work with which is also something I can gladly credit this internship for. Furthermore, my firsthand knowledge of working in a hotel provides me with a unique insight of the industry which can be applied to my ongoing studies. This work experience has provided me with life lasting knowledge and growth from my staring point at the beginning of the semester. I’ve grown into a more developed front desk specialist as well as young hospitality industry

I am Roshan Chapagain permanent resident of Damak 06, Jhapa, Nepal. I would like to introduce myself as a genuine student and a keen learner who has high aspiration to plod something in life. I believe that hospitality industry is global business industry and proliferating advanced knowledge about the only way to thrive thus modern era. I am very pleased to represent myself as a candidate studying in Blue Mountain International Hotel Management School, Sydney, Australia with multicultural society utilizing my creativity and knowledge gained from very reputed educational institute like Blue Mountain.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.

“Marketing is not a function; it is a way of doing business . . . marketing has to be all pervasive, part of everyone's job description, from the receptionist to the board of directors.”

Marketing will open opportunities to work in the career field of media, advertising, and market research. “Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. Communicating the value of your product or service is a key aspect of marketing”. (Entrepreneur) “Marketing professionals who went to business school or and learned their trade in marketing departments and agencies will soon find themselves joined by colleagues with very different backgrounds, including engineers, data scientists and mathematicians — bringing with them a fresh perspective to solving business problems” (Bosanac) Marketing is a collective effort to gather information to develop a strategic plan to ensure adequate market penetration.

These grants are designed to provide students participating in field experience to share knowledge and also the opportunity to experience the relationship between the academic background of the student and his field work also to help participants who have participated in the major research project, which will enrich your experience practices. The 10-week internship was conducted during the fourth semester f MBA, because it serves the purposes as providing knowledge of a business idea for students and also offers high caliber students. This chapter contains theme chosen for the study, the need for the study, the introduction to the company and the study objectives, problems.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and