Essay on Red Rooster

Red Rooster is an Australian food serving chain that masters in its art of chicken culinary and other foods that go along with it. It promises to and serves the most tasty, fresh and tender roast chicken in Australia and believes there is no other Roast Chicken better than theirs. They are passionate about food that is healthy and wholesome and enforces best meal ambiences in their outlets to go along with the food. They are proud Australians and ‘love the Australian spirit and way of life’.

“Behold, these do not fight for their household gods, for the monuments of their ancestors, for glory for the safety or liberty of their children, because one will not give way to the other“ B.C. The tall tale doesn’t describe what happened to the nerd. It also doesn’t explain why the soldiers found the display of instinctive aggression inspiration rather to be pointless and depressing. History records that Greeks, thus hearted, went on to repel the invaders. The descendants of those roosters might think- they were capable of such profound thought- their ancient forebears have a lot to answer for. The amazing begins 10,000 years ago in the Asian jungle and ends today in kitchens.

Robert is wholeheartedly interested in making his father's business, "Frank's All-American Barbeque" the next big thing. He has a few conceivable choices for growing his dad's business—locate a bigger area in Fairfield, include a takeout choice,open more restaurants in surrounding communities, incorporate web marketing concepts, and expand the sales of sauces. But in doing so, he needs to make sure that the proposal that he presents to his father will outperform his father's current customer value. Customer value is when perceived benefits outweigh the perceived costs; when this happens the good or service is then seen as alluring. (Small business management in the 21st century, pg,99). Through Michael Porter's value chain model, we understand that customer value consists of four fundamental concepts; customers needs and wants, research and

“Here at Red Lobster we’re passionate about serving our guests great seafood. It’s why we go the extra mile to bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish. Our grill master’s expertly perfect flavors, cooking seafood and steak over a wood fire grill. And our servers pull out all the stops to make every dining experience feel extra special. It’s our passion. It’s our pride. Because at Red Lobster, we Sea Food differently.” [1]

The value-creation frontier is defined as the highest amount of value that products of different companies in the same manufacturing can provide to customers at any time using the different business models. This frontier has a competitive advantage and produce above average success. To remain on the value-creation frontier companies needs to continue outperforming their competitors.

Red Robin is an American food chain that was founded in 1969. The restaurant started in Seattle, Washington. Now there is around 500 different locations. Red Robin is a very unique atmosphere, unlike any already in China. In addition many travelers who go to China complain “There is no American food I can trust” (Abhijit Deodhar). For travels this will the hub, many travelers would stop by here and eat here if they are looking for a safe meal or a place which makes them feel like home. In addition to appealing to the Travelers, Red Robin would also appeal to the many Chinese people. As of now China only has American fast food restaurants, and this quality is nothing impressive when put against Red Robins food. As the chart to the right shows,

Yum! Australia is an exclusive company owned by foreign that works as a fast food restaurant chain; it is the licensee of the trademark and systems behind KFC and Pizza Hut. They are both fast food restaurateur but one specializing in fried chicken while another specializing in pasta and pizza. Yum Australia is a branch of Yum! Brands, which has more than 35000 stores in over 110 countries and has become as one of the largest restaurant group in the world. The first Australia’s KFC was opened in 1968 and the first Pizza Hut in 1970. Nowadays, Yum! has more than 610 KFC stores and 280 Pizza Hut stores in Australia, being one of the biggest franchise systems in the country. They employ almost 32000 people in Australia and always being busy because

A good way to ring in the Year of the Rooster is to play two amazing Chinese New Year slots. One is Chunjie from Endorphina and the other is Fire Rooster from Habanero. Both games have amazing Chinese themes and bonus features.

Nandos Vision is “to take the world’s best tasting chicken to the world” (cite here….) Authenticated by its current presence in 30 countries and about a 1000 outlets globally (Nando’s.com, 2017). Supporting its mission and vision is its core values which are “passion, pride, integrity, courage and family” (Omarjee,

Pizza hut is amongst the best fast food chains spread international. They offer wide varieties of pizza as well as include side dishes; salads, wings pasta, buffalo, breadsticks and garlic breads. Moreover pizza is founded in 1958 by two brothers Frank and Dan Carney in Wichita, Kansas and well-known as an American restaurant chain consist over 6000 pizza huts restaurants in the united states and have more 5600 branches in over 94 countries around the world. As the marketing strategy is based on customers centric, customers are being provided the best services, helpful services and create a pleasant atmosphere so as they come back again, as it is believes Pizza Hut make the perfect pizza with extra ordinary menu. Thus the business has adopted value chain activities to operate in a specific industry, by transforming inputs into outputs that value the customers. Customers’ value consists of concept abilities to differentiate products, lower cost and able to respond the demand of customers. Michael Porter was the first introduced the concept of value chain analysis in 1985 and this approach will develop competitive advantage.

“Today, the company owns and operates restaurant chains Kentucky Fried Chicken (KFC), Pizza Hut, Taco Bell and WingStreet. In terms of revenue, Yum! Brands is the third largest quick service restaurant company in the world after McDonald’s and Subway. When it comes to restaurant numbers, however, the company dominates the ranking, with more than 41 thousand restaurants worldwide in 2014.” (Portal, 2014)

So, Yum! Brands must know the competitors of the Taco Bell in Malaysia market that offer the similar product that satisfy the same needs and wants of the customer. The Yum! Brands should produce more valuable product for the Taco Bell to winning the customer over the competitor in Malaysia market. The competitor in Malaysia that satisfy the same needs and wants of customer such as KFC, McDonald, Pizza Hut, Burger King and many more. Yum! Brands must to identify all the weakness of their competitors in Malaysia market such as the weakness in their foods, services, packaging and many more. So, Yum! Brands must develop the strategies that is everything in the competitors goods and services in Malaysia can’t to provide to the customer, Taco Bell can provide it. What they can’t and haven’t prepare, Taco Bell can and will have prepared. Taco Bell must know all the marketing strategy that have been use by the competitors, especially the promotional method that they use to market their product. Taco Bell must follow up all the marketing strategy and make some differences

Marketing and growth: their aim is “A long term brand building strategy focused on creating loyal costumer” which means they want their brand to stay for a long time and they want their costumers to stay loyal to this restaurant at all cost, and through the operation and marketing they were able to build an image of credibility and

The core mission of the Unified Co-op is to provide the lowest possible sustainable store-delivered prices for restaurant products and equipment.”2 So Yum 's stores have a secure pipeline for procuring the needed supples and equipment, at low cost. This keeps the supply curve comfortably to the right. Calamities at the originator end of the supply chain can cause damage, however. There was a supply scare in the summer of 2014, when one of Yum’s Chinese beef suppliers was found to have packaged and sold meat beyond its expiration date.3 Yum immediately ceased affiliation with that supplier, but “Yum’s China sales in the quarter were down 9% from a year earlier, to $1.26 billion, following declines in the third and fourth quarters of last fiscal year.”4 How permanent that damage is, of course, remains to be seen.

Providing customers with the best of both worlds: west meets east. In addition to its radical strategic approach of localization with regard to its food, they extended that viewpoint when selecting their management team. By hiring Chinese executives, Yum! Brands is able to build relationships with the local suppliers more easily and quickly. It definitely helps with their competitive advantage that chicken is a staple meat in China. Given these factors, it is clear that KFC has a competitive advantage in this market. However, taking a closer look at the industry and thinking longer-term, the competitiveness is undesirable but there is still potential to improve profitability. See the analysis