Essay on Public Relations

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

Public relations is a management function, a PR professional uses public relations as a way to manage their relationship with different publics on behalf of an organization. For our team’s proposal on Chick-fil-A we are managing and focusing on improving Chick-fil-A’s relationship with vegans and vegetarians.

Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as “The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.” This essay will deconstruct and critically examine this definition of public relations in relation to PR theories. These theories being Systems Theory, Relationship Management and Excellence Theory will be examined and applied to campaign examples. This will give a comprehensive understanding of the theory’s meanings as well as relationships with aspects of the PRINZ definition of PR. To understand PR theories however, the term publics must first be addressed.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics’ (PRSA, 2012). Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders’ (AMA website, 2004).

The role of public relations (PR) in a modern democratic society is a complicated matter with much discussion surrounding the topic. One difficulty with defining the role of Public relations in a modern democratic

Public relations can be seen as a deliberate and planned effort to establish and maintain understanding between an organisation and an audience. Public relations is the key to effective communication between two parties. In addition to this, communication is the biggest part of how meanings circulate within our society. Its strategy is determined by values that organize and frame public ideas. Public relations may also look after the emotions and behaviours of a group of audience and to support their influence of their attitudes and behaviours. It may use propaganda to attempt to affect a certain audience and for example, citizens of a given society. Propaganda is manipulative and persuasive when it gives misleading information as it attempts to cause an affect on the emotions of the given audience. In many cases, it is hard to break propaganda and public relation apart as the two have a huge similarity. It has been noted by many critics that because the two are so similar, public relations should not be practiced. They add that public relation is an oxymoron and is an unreal possibility.

Since its beginnings, public relations have been helpful and effective to every type of business that applies it or situation where it is applied. For decades, and even to date, one the most used ways of public relations have been the print media; however, a new and different method known as social media emerged worldwide and has caused different consequences in the field of public relations.

public relations in an effective organization. The article begins with an elaboration of a theory of

In a hospital setting, Public Relations and Marketing requires one to establish connections within the immediate environment, with the board of directors, with potential investors, extended department employees, the media and of course an online presence. When holding the position of Public Relations, one wants the hospital staff’s support. There are instances that will be challenging and the Public Relations manager seeks to have everyone on the same page. The board of directors have great power; they can bring a project down in no time. A Public Relations Manager also wants to have a working knowledge of new technology which might require him to engage in networking beyond the local area. Experts have noted “networking stimulates stakeholders to engage in international exchange to gain new knowledge and experiences as well as presenting their work abroad and to further exchange” (Klemenc-Ketiš & Kersnik, 2014). In this way, the Public Relations Manager wants to be valued by the board in that they know the manager has knowledge of technology investments that could benefit the hospital. As a Public Relations Manager, one wants a working relationships with the media. The media can be harsh. Should there be a local crisis the Public Relations Manager seeks to have the media report events in a positive manner. In order to have these skills and draw entities together, it is essential to obtain the best education possible.

While Marketing is more aimed towards pushing demand of a new product, Public Relations focuses on managing and sustaining the good reputation of the company to the public and media and Public relation agents are normally tasked with writing press releases, speak concerning and for their organisation at public forums and informing them of their organisation’s news, contacting media professionals, taking clippings from print publications, writing in-house magazines and newsletters and keeping records of when their organisation is mentioned in the press. They also act as a representative in public when their organisation needs to give a statement or comment to get their employers or

This essay will critically analyse the Public Relations Instititute of New Zealand (PRINZ) definition which states that public relations is “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences”. The excellence theory, systems theory and relationship managament theory will be used to define and explain the above concepts, and their applicability to contemporary New Zealand examples. The inter-relatibility of these theories and models will also be explored.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

Public relations are about the communication and management between organisation and marketing. Barnes, the president of the New South Wales chapter of the Public Relations Institute of Australia also argues that public relations can be affected by advising management on policy, channelling and coordinating within an organisation’s activities (Johnston & Sheehan, 2014, pp. 4-5). Because public relations are focusing on events, media relations and Issues management. As a result, Non-government organisations, tourism and hotels is the place to practise public relations because of their works about communication with the public (Tobin, 2017). As a result, integrated marketing communication is about creating an

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.