Procter & Gamble : Competitive Advantage

This report will outline the Tide family of products produced by the Procter & Gamble, Co. by reviewing the history of the company and tide specifically while discussing areas of strength in the marketplace. First, the report will discuss the history of the Procter & Gamble Company, their corporate sales history, and stock price. Then the report reviews the Tide Family of Products history, marketing, and innovation. Next, the report will discuss the Tide retail distribution challenges, price points and designing for a target market, competitors, and their philanthropic mission.

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

P&G need to work hard and do more research and development in order to produce higher quality, more innovative, and more unique in products in order to answer consumer’s need and compete with those major world brand competitors.

Within Logistics, there is a “Control Tower” and Distributor Connect” program that were with the intent to monitor all inbound or outbound activities within internal or external resources, it has since been able to effectively reduce deadhead moments. By bringing innovation into their supply chains to deliver better efficiency and lower cost, it is no surprise that P&G was ranked among the Top 5 in the award for Gartner Supply Chain Top 25. With the effective supply chain, it has help to keep hiking costs at bay, where P&G can price their product competitively; which ultimately spells benefit for the consumers.

For this reason, Gillette has always been trying to innovate in the market with new products. But they did not want their product to be bought just because they are a novelty but because it was perceived by the customer as a good quality product and have a staying power and product loyalty. This can be illustrated by the launch of the “Fusion” product by

Product quality and efficient marketing are the core value propositions that set the pace for Gillette’s success. With continued innovation in both product development and marketing strategies Gillette has been able to retain a commanding

To allow replenishment orders to be processed more quickly and cheaply, automatically stocking product more closely to consumer demand.

This case study analysis focused on Procter and Gamble Company’s marketing plans and strategic options on its light-duty liquid brands (LDL). Procter & Gamble is the world’s largest producer of household and hygiene products. By 1981 P&G operated in 26 countries and sales totaled $11.4 billion with 90 consumer and industrial products manufactured in the United States. The case study provided some very detailed data analysis and reports in terms of the company history and background, organizational structure, key factors to its success in the marketplace, the relationship among advertising, sales, product development (PDD), manufacturing, and finance departments, and its light-duty liquid

This paper will discuss the kroger company’s strategy and competitive advantage. It will also discuss competition and strategy from rival company Walmart. Research will show whether Kroger uses an offensive or defensive strategic approach to business practices. It will discuss mergers and acquisitions of The Kroger Company (Bethel University, 2017).

Procter and Gamble heritage began back in 1837 and has brought forth many brands over the years to make the consumers happy. Procter and Gamble Company have five segments under Global Business Unit (GBU): Health Care (Family, Baby, and Feminine), Beauty, Grooming and Home Care. The GBUs have a responsibility for developing the overall brand strategy and innovations with new product and upgrades, along with marketing plans. Proctor and Gamble customers include merchandisers such as stores, grocery stores, drug stores, membership clubs, department stores and salon distributors with their e-commerce sites.

Gillette relied on fact based research and development to create a single product for global distribution. The product was supported by their marketing premise that it would be equally valuable to customers globally. But Gillette grew its market share in India dramatically by setting aside its global strategy. Let’s take a look at how Gillette innovated by targeted advertising and inventing a new product development process to reflect local shaving habits.

Information technology is of great importance in this century 21, where life depends on rapid technological development. In the business world, information technology has been a big difference since its emergence as it helps in the development of both domestic and international sectors. Before Information technology in companies was more hierarchical in the transmission of information (misinformation). With the advent of information technology, the transfer of information has become much easier than ever and it was one of the most important reasons for the emergence of competitive advantages (SHARIRO, RG 2016). Information technology is one of the reasons why business technology is helping to enter the new market better and more at the present

Reread the Management Focus, “Evolution of Strategy at Procter & Gamble,” and then answer the following questions:

The Procter & Gamble has vast differentiated products due to its innovation culture. This is not just the invention of new products and services, but the ability to systematically convert ideas into new offerings that alter the very context of the business (Charan, 2008). The product differentiation allows the P&G to charge premium price for its products and assists to capture market share from its rivals by increasing the product demand.

Their main strategy stresses on providing branded products and services of premium quality and value that are bound to improve the lives of consumers across the globe, now and for generations to come. In return, they expect a reward from consumers in form of leadership scales, profit and value creation. Innovation has been and continues to be P&G’s lifeblood. To win customers all over the world with price tiers, preferences as also to win against competing brands, P&G undergoes constant game changing innovation. Productivity too works as a core strength for the company and helps lower costs and improve efficiency. The company’s strategy demands a disciplined approach to investing so as to not sacrifice on long-term benefits in a bid at fulfilling short-term goals.