Primark and Oxfam

Businesses use Marketing techniques in order to promote their products and services so customers are aware. There are many forms of marketing techniques, which businesses use depending on the size of the business, the budget and the target market. Marketing in other words is promoting the product and service to inform, attract and motivate customers to purchase the product or service. Marketing techniques can include Social media, Digital marketing, Personal selling and Product placement. These are examples of marketing techniques, which businesses can use to promote their products.

Their aims are to aid people who are applicable to use their service. They are non-profit and are Governmental, which means that the Government funds the NHS by using a portion tax-payers’ money.

Marketing is a process of attracting new and potential customers while keeping and improving current customer relationships (Kotler & Armstrong, 2014, p.26). Good marketing strategies are the needs of any organisations including non-profit organisations. Applying strong and wise strategies is a way to attract more customers as well as achieve organisational goals and sales. Some of the biggest non-profit organisations today are Salvation Army, Red Cross, Hospice, and so on, who provide charitable programs and family stores around the world in order to sell second-hand products to people and improve the social living conditions. This academic essay will particularly look at the Salvation Army Organisation. With the aims of preventing poverty, social and spiritual distress, Salvation Army has an operation of 126 subsidiaries coordinated by the Headquarters in London (The Salvation Army, n.d.). In this essay, the five different promotion techniques employed by the mentioned family store will be examined in accordance with the marketing concepts. Each technique will be discussed in terms of the viability and feasibility that help the store promote its products, attract more customers, and especially meet its objectives and improve sales. Finally, some suggestions to improve the sales, attract customers and donors will be given.

Suppliers/donators influence Oxfam greatly. Without the public supplying Oxfam shops with goods to sell, the shops would fail and would not be able to raise money to support the charities work for third world countries.

What is marketing? Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational goals. Marketing also include being able to get the goods from the producer to the consumer. The producer is responsible for the design and manufacture of goods. Marketing also includes market research and product development, design, and testing. Marketing concentrates primarily on the buyers, or consumers and determining their needs and desires. Companies then need to stress the availability of products and the important product features. You then need to develop strategies to persuade them to buy and keep their satisfaction with the product. Marketing management includes planning,

Companies across the world are determined to compete for the survival of their brands. The magnitude of success of the marketing and advertising strategies of a new or existing product is majorly depended upon the organization itself. As a matter of stated facts when an organization advertises its products in the market they first have to identify the relevant answers of some questions like what is the product aiming at? What benefits will the user seek by this product? How the organization plans to position itself within the market and what differential advantages will the product offer over the competitors. Because the bottom line of all marketing and advertising campaigns, is to provide the suitable collection of benefits to the end users of the product. Successful companies are usually recognized as iconic brands. Success of a

There are other agencies that are funded purely on donations alone. The Salvation Army is one of these agencies, and it offers assistance to the society in dire need in ways such as housing, health, providing support, clothing, food etc. (The Salvation Army 2009)

Diversification - Practice under which a firm enters an industry or market different from its core business.

It also states in the textbook strategic marketing problems it defines market development strategy as a strategy where an organization introduces its existing offerings to markets its not currently

Market development is the strategy of rebranding preexisting products, potentially with minor cosmetic changes, and targeting new markets

What is diversification? According to the Merriam-Webster Dictionary online, diversifications means to produce variety or to engage in varied operations. Diversification is a strategy that takes companies into new markets with new products and services to increase their profitability. Some corporations have diversified and succeeded, while other have tried but failed. Today Sara Lee Corporation is a global manufacturer and marketer of brand-name products for consumers globally focused primarily on the meats, bakery, beverage and household products categories.

“Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales” (Anon., 2016). An example of marketing management is creating an advertising plan and implementing that plan. It is getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process,

This essay aims to explore the marketing strategies of The United Nations Children’s Fund (UNICEF) and American Red Cross. The essay will further compare the two by analysing its marketing efforts and then drawing managerial inferences for the same.

New opportunity into enter a market that has shortage in a specific services or products.

Diversification – The company markets new products to new customers. There are 2 types of diversification: related and unrelated. Related diversification is where the company enters an associated market/industry while unrelated diversification enters a market/industry with minimal to no experience at all.