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Pop Culture And Pop Art

Decent Essays

Architecture in every life reflects the culture of every society interacting closely with the history, politics and social feature of the society. Change in the cultural or social attitude has greatest impact on architecture. Thus it would be generic to conclude that the role of culture in promoting an architectural style or era is an essential part of its existence.
Roemer van Toorn1 states that “Matters concerning architecture are no longer about being popular but about creating the popular.” But the main idea to the proposal suggests that Contemporary architecture has already been absorbed by the popular. It is now a part of the scene, a part of what we call popular culture.
The popular culture is more defined by what is displayed in mass-medias such as the MTV or Lifestyle magazines or Daily newspapers. Popular culture is entangled with consumer culture2, basically suggesting that popular is what is popularly consumed or accepted.
And as architecture has crossed the threshold to the field of mass-media and popular consumption, it had indeed gone ‘pop!’ that being a part of popular culture.
The Minimalism3 and Pop Art both art movements came up about the same time. Both these movements posed a question on art’s autonomy as represented by the institutionalization of abstract painting. Moreover, both proposed that the art escaped the privilege of the unique artistic object and its corresponding museum context.
The movement had different approaches though. Minimalist created objects that would focus the attention on the industrialization of manufacture and on the spatial experience. While, pop art reconnected to the outside world of popular culture and mass consumption.
When Robert Venturi4 proposed that architecture can be drawn from popular visual culture of the contemporary urban landscape, he was unaware of the potential of the happenings of today. In fact later he was accused by detractors of using the idea of popular culture to reinforce architecture’s position at the high end of cultural spectrum. The popular forms and images were absorbed into the vocabulary and architecture thus regained its determinant role of popular taste.
The part of architecture’s move towards ‘pop’ is also related to the desire

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