I fondly remember the days when I was naïve enough to think that when someone went through the trouble of uploading a photo of a product into their Instagram account (or Facebook, or any other social media handle) it was because they actually, truly enjoyed using it (eating it, wearing it, you get my point). Oh, how social media has grown and changed in recent years! There are various studies that indicated that to be considered an “influencer”, a person had to have over 10,000 followers. More recent data shows that 50,000 is what companies are now looking at. But we in this industry know that followers can be bought and even if they do have the “correct” number of followers, that doesn’t necessarily equal good engagement; but that’s a subject that we can touch on another occasion. Today I’d like to guide you on the recent legal guidelines for advertising your client online, aka, a product. Does a recommendation from a trusted friend influence your decision to try it? Probably. In today’s world, that very important recommendation is gold. And guess what? Influencers know it. What if that recommendation (endorsement) came from a celebrity you follow and trust? Would that influence your decision even more? Now, if your friend or that celebrity had been paid or works for the company that sells the product, would you want to know it when you’re evaluating the endorser’s glowing review? That’s the premise and focus of the Federal Trade Commission’s (FTC) Endorsements Guide.
"As much as I love my privacy, along with about every other teen in the world, I feel that we should have someone keeping an eye on our social medias to an extent. We have the freedom to be able to post whatever we want, comment whatever we want, and sometimes it can get out of hand. There are teens who have experienced plenty of bullying on the internet, also known as cyberbullying. There have been children from the ages 13 to 18 who have committed suicide just because someone can hide behind a screen and harass anyone they please. There should be some kind of boundary that should be set along the lines of someone watching over our social medias. This could prevent bullying and allow more adults to know what is really going on while their
If you haven’t heard, President Obama was in Hollywood yesterday. He traveled with his motorcade to Hollywood for a guest appearance on a late night TV show. Fans who were visiting the area got a big surprise that they will never forget. As for the locals, they are still grumbling over the traffic woes. Every time I see the motorcade I just smile in awe. Little American flags on the corners of the cars, police everywhere and patriotic music blaring. OK, technically the music is from my car, but it’s a good time to share a patriotic tune when the president drives by. I always wave as it’s possible he’s looking out the window wondering who is playing their radio way too loud in Los Angeles and I don’t want him to think it’s the other cars stuck
This absolutely, positively can’t be happening! Matthew Irsfeld and I are sitting on the floor between the TV and the couch, stunned. But why are we so amazed? That's because President Donald Trump just announced that all technology will be banned for an entire month, starting tomorrow, March 25th. He can’t be serious.
Unfortunately, it is not difficult for young people to get their hands on some type of technology. “Ninety-four percent of young people have access to the Internet in their homes, while 23% of young people have their own cell phones, often equipped with text messaging capabilities and digital cameras” (Lawnow). Majority of the kids that have made friends and meet people online have had a good experience with it, whereas just a few have not. The sites should only be used by finding new friends, setting a good example online, and connecting with others, and most importantly avoiding the content that is bad. Today's world has changed so much, with the click of a mouse the younger generation has access to the world. A positive to social media is that the rates are continuing to increase, creating friendships and even relationships.
4: We are slowly turning into slaves of technology; setting our mindsets into shortcuts, to abbreviations, to initials, to emojis, to GIFs, to stickers, and to memes.
In our project, we decided to shift our audience from mostly middle-aged men in our discussion board to families with young children on Facebook. This shift in who we chose as our audience really affected our project the most, because it changed our perspective to overall gun control to gun safety, and more importantly gun safety around children. Narrowing our viewpoint like this really helped our argument, because it allowed us to be more concise in what we said, and the way in which we presented our argument. For example, we know that a lot of our parents use Facebook, and so we decided to use Facebook as our platform, because it reaches a lot of parents, which was our target audience. In doing this, I think that we were successful in our arguments and how we presented them.
|ANALYSE THE IMPACT OF USING A CELEBRITY TO ENDORSE A PRODUCT VIZ A COMMON PERSON ENDORSING THE SAME PRODUCT. CHOOSE BRANDS FROM THE|
Social networking sites continue to grow and evolve as technology advances. People of all ages are using social media to communicate with friends and family. Sites like Facebook, Twitter, Instagram, Snapchat, Pinterest, and LinkedIn make it easy to keep up with the latest gossip, news, relationship status, trends, etc. While social media has its pro’s and con’s, it also has another huge concern that a lot of people don’t think about and that’s privacy risks. What some people don’t realize is that when they post on social media, it’s easily accessible even after the information has been deleted. Anyone who posts on social networking sites is at risk whether it’s from a computer or mobile device. Therefore, one must protect their privacy from hackers to avoid being a victim of identity thief and other cyber-attacks. While there are several ways to manage privacy, the most powerful way is in the hands of the user. With social networking being a part of our daily lives and easily accessible to everyone, it’s important for one to take the appropriate steps to protect their privacy and not allow social behavior to influence privacy protection. When you think about privacy protection, think of the three C’s; post with caution, click with caution and take control of your own privacy.
An excellent example of powerfully consistent social media branding is represented by the Dove Soap “Real Beauty,” campaign which utilized ‘regular’ sized non-spokes model women to sell their bars of soap. These women
It is also said that celebrity endorsements are able to transfer meaning, generate interest and influence brand recognition for consumers. (Spry et al, 2009). Brand recognition is a vital component for any successful business, and helps it build brand loyalty, which is a theory in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. (American Marketing Association, 2009).
Celebrity endorsements as we’ve known them are undergoing a transformation, from one-and-done deals to more authentic, long-term and immersive relationships. The traditional approach of hiring one spokesperson for one branded effort has allowed brands to generate a quick level of awareness and meet campaign reach goals. If done correctly, borrowing the equity of a celebrity’s image lends a brand instant clout – whether simply through their social media channels or a more robust relationship filled with media support and brand advocacy.
“I tried to find rare stuffs that haven’t been worn by anyone before and I always catch up with the latest trend, especially the cute items.” she says. “That’s probably one of the reason why so many people keeps their eyes on my social media all the time. They are always curious about what I wear and where did I get those stuffs. Now I got multiple gifts everyday, brands are sending me their products, hoping that I would post them on
Imagine sitting in a conference room when a person close by sneezes and a stranger says “Bless you.” The person that sneezed is offended because the phrase goes against the individual’s religion, but the person that said, “Bless you.” used the phrase with good intention to show common courtesy. The other people in the room continue on with the conference as if nothing has happened. This scenario portrays how one person’s decision to get upset based on words another individual has no effect on the others around because the surrounding spectators determined it was not an issue worth fussing over. Speech in America has no governmental restrictions, instead, it is limited by society. The people that limit speech are the same people that encourage freedom of thought and opinion, while ultimately deciding what can be said in public. Speech should be limited to speaking or writing in order to convey an idea. A person’s belief should be presented in any form, which suitably promotes their ideas, whether it be in the form of a speech essay, boycott, protest, or social media.
family, few stop to consider the implications its usage may have for them in the future, or the
Have you ever seen a cute puppy and you all of a sudden get this joyful feeling inside? You automatically pull out your phone to share this moment with your Facebook friends, Instagram followers, and add it to your Snapchat story. The moment that you pulled out your phone was your brain repeating what you always do when you get excited. Your brain is telling the other parts of your body what you are about to do, and that’s why you are able to just hop on your phone without thinking about it. Now, your phone is out and you’re taking all kinds of pictures and videos to send to your friends and family. You do this all the time, sharing these personal moments, and important events that you don’t even realize it at all. You don’t realize by sharing these moments, you are giving your privacy away.